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Engaging Your Culture From the Inside Out


Your culture is your brand

Leading From the Inside Out


Leaders are the catalyst for driving brand value

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Branding From the Inside Out

 


Social Employees are the New Authentic Marketing Channel

 

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Content Marketing Solutions From the Inside Out

 

 

 


Great content begins with inspired employees

 

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Training Employees From the Inside Out

 


Start a pilot program to activate social employees

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Create the New Employee Experience From the Inside Out


The new win/win for the brand and the employee

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Welcome to the Social Employee Revolution

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Training

Consulting

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Speaking

The Social Employee (McGraw-Hill)

What do IBM, AT&T, Dell, Cisco, Southwest Airlines, Domo, Adobe, and Acxiom all have in common? They all know that branding in the age of social media begins with social employees! Discover why social cultures matter—and what the world’s leading brands are doing to activate their workforce.

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Social Employees: The New Marketing Channel (LinkedIn Learning + Lynda.com)

Learn how your brand can unlock the power of the Social Employee Revolution! In this 22-part video tutorial series, Blue Focus Marketing shows you how to activate social leaders within your organization, design an innovative content marketing platform, and launch an effective social employee pilot program. Are you ready to take your social brand to the next level?

Preview LinkedIn Learning + Lynda.com Video

Podcast - American Marketing Association - Social Employee Advocacy Marketing Workshop Recorded 08.16.16

website podcastMark and Cheryl recorded a special Podcast for the AMA in support of our new Social Employee Advocacy Marketing Workshop to be held on Nov 3-4, 2016 in Chicago.  Listen as we summarize some key goals and takeaways for the attendees. 

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American Marketing Association (AMA) Face-to-Face Training

We delivered a customized Social Employee pilot activation workshop for the American Marketing Association (AMA), a leading professional association for marketing professionals.  The American Marketing Association (AMA) is the largest marketing association in the world. It is trusted by nearly 1.3 million marketing and sales professionals a year worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations.

 

Wharton Marketing Matters Business Radio on Sirius XM - Channel 111

Get the latest insights from leading marketing minds like Tom Peters, David Edelman, and Kevin Randall. In Sept. 2016, these thought leaders joined Blue Focus Marketing founders Cheryl Burgess and Mark Burgess, in addition to host Catharine Hays, on Wharton’s Marketing Matters Business Radio show on Sirius XM.

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Our Story

In 2010, we founded Blue Focus Marketing with one mission: To infuse the human element in a business and marketing landscape rapidly transforming in the wake of social media. And through a platform based on social leadership, social employee advocacy, and authentic content marketing strategies, we began teaching organizations how to build engaged communities from the inside out. In that time, we’ve helped social brands learn to thrive on authentic engagement—each catalyzed by the passionate evangelism of social leaders within their organization.

Soon, our consulting, speaking, and training engagements gave way to new opportunities: a best-selling book, The Social Employee (McGraw-Hill); a TEDx talk, “The Rise of the Social Employee”; an online video course, “Social Employees: The New Marketing Channel” (LinkedIn Learning + Lynda.com); and our workshop, “The Social Employee” sponsored by the American Marketing Association (AMA).

 

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Our Experience

 

Blue Focus Marketing®

 

 

 

Our Experience

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From workshops to consulting, content marketing to social leadership, we’re ready to supercharge your social marketing efforts.

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