42 Flares Twitter 0 Facebook 0 Google+ 39 LinkedIn 3 42 Flares ×

Engaging Your Culture from the Inside Out

Your culture is your brand

Leading from the Inside Out

Leaders are the catalyst for driving brand value

Learn More

Branding from the Inside Out


Social Employees are the New Authentic Marketing Channel


Learn More

Content Marketing Solutions from the Inside Out




Great content begins with inspired employees


Learn More

Training Employees from the Inside Out


Start a pilot program to activate social employees

Learn More

Create the New Employee Experience from the Inside Out

The new win/win for the brand and the employee

Learn More

Welcome to the Social Employee Revolution

Start a pilot program now >>





The Social Employee (McGraw-Hill)

What do IBM, AT&T, Dell, Cisco, Southwest Airlines, Domo, Adobe, and Acxiom all have in common? They all know that branding in the age of social media begins with social employees! Discover why social cultures matter—and what the world’s leading brands are doing to activate their workforce.

Learn More

Social Employees: The New Marketing Channel (Lynda.com+LinkedIn)

Learn how your brand can unlock the power of the Social Employee Revolution! In this 22-part video tutorial series, Blue Focus Marketing shows you how to activate social leaders within your organization, design an innovative content marketing platform, and launch an effective social employee pilot program. Are you ready to take your social brand to the next level?

Preview Lynda.com + LinkedIn Video

Podcast - American Marketing Association - Social Employee Advocacy Marketing Workshop Recorded 08.16.16

website podcastMark and Cheryl recorded a special Podcast for the AMA in support of our new Social Employee Advocacy Marketing Workshop to be held on Nov 3-4, 2016 in Chicago.  Listen as we summarize some key goals and takeaways for the attendees. 


American Marketing Association (AMA) Face-to-Face Training

We delivered a customized Social Employee pilot activation workshop for the American Marketing Association (AMA), a leading professional association for marketing professionals.  The American Marketing Association (AMA) is the largest marketing association in the world. It is trusted by nearly 1.3 million marketing and sales professionals a year worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations.

Coming Fall 2016 — will be rolling out a two-day Social Employee Advocacy Marketing Workshop, starting in Chicago in the AMA Face-to-Face training series.

Register Now

Wharton Marketing Matters Business Radio on Sirius XM - Channel 111

Join Blue Focus Marketing President, Mark Burgess, and me as we discuss social employees, social leaders, and the win/win of employee advocacy in Wharton’s upcoming Marketing Matters business radio show, SiriusXM Channel 111 on Wed., Sept. 7, from 5 – 7 p.m. EDT. Helping us to explore these topics will be prominent thought leaders Tom Peters, David Edelman, and Kevin Randall.

Join Us

Our Story

In 2010, we founded Blue Focus Marketing with one mission: To infuse the human element in a business and marketing landscape rapidly transforming in the wake of social media. And through a platform based on social leadership, social employee advocacy, and authentic content marketing strategies, we began teaching organizations how to build engaged communities from the inside out. In that time, we’ve helped social brands learn to thrive on authentic engagement—each catalyzed by the passionate evangelism of social leaders within their organization.

Soon, our consulting, speaking, and training engagements gave way to new opportunities: a best-selling book, The Social Employee (McGraw-Hill); a TEDx talk, “The Rise of the Social Employee”; an online video course, “Social Employees: The New Marketing Channel” (Lynda.com/LinkedIn); and our latest workshop, “The Social Employee Face-to-Face Training,” sponsored by the American Marketing Association (AMA).


Read more

Our Experience


Blue Focus Marketing®




Our Experience

Hire Us To Work With You

From workshops to consulting, content marketing to social leadership, we’re ready to supercharge your social marketing efforts.

Get Started Today
42 Flares Twitter 0 Facebook 0 Google+ 39 LinkedIn 3 42 Flares ×