The Social Employee (McGraw-Hill)
What do IBM, AT&T, Dell, Cisco, Southwest Airlines, Domo, Adobe, and Acxiom all have in common? They all know that branding in the age of social media begins with social employees! Discover why social cultures matter—and what the world’s leading brands are doing to activate their workforce.
Social Employees: The New Marketing Channel (LinkedIn Learning + Lynda.com)
Learn how your brand can unlock the power of the Social Employee Revolution! In this 22-part video tutorial series, Blue Focus Marketing shows you how to activate social leaders within your organization, design an innovative content marketing platform, and launch an effective social employee pilot program. Are you ready to take your social brand to the next level?
Podcast - American Marketing Association - Social Employee Advocacy Marketing Workshop Recorded 08.16.16
Mark and Cheryl recorded a special Podcast for the AMA in support of our new Social Employee Advocacy Marketing Workshop to be held on Nov 3-4, 2016 in Chicago. Listen as we summarize some key goals and takeaways for the attendees.
American Marketing Association (AMA) Face-to-Face Training
We delivered a customized Social Employee pilot activation workshop for the American Marketing Association (AMA), a leading professional association for marketing professionals. The American Marketing Association (AMA) is the largest marketing association in the world. It is trusted by nearly 1.3 million marketing and sales professionals a year worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations.
Wharton Marketing Matters Business Radio on Sirius XM - Channel 111
Get the latest insights from leading marketing minds like Tom Peters, David Edelman, and Kevin Randall. In Sept. 2016, these thought leaders joined Blue Focus Marketing founders Cheryl Burgess and Mark Burgess, in addition to host Catharine Hays, on Wharton’s Marketing Matters Business Radio show on Sirius XM.