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As Marketers, we are constantly racing to prove the value of every dollar to generate ROI.  We are always searching for the silver bullet, that extra bit of information that helps us gain an advantage.  We are focused on trying to elevate our game as more power shifts to consumers, traditional media gives way to inbound marketing and of course, budgets remain tight as we endeavor to find yet another way to “do more with less.”

As Daniel Burstein noted in his winner’s announcement, “While trade pubs are certainly still valuable, many marketers now also turn to industry blogs to help them do their jobs better.”

We agree with Daniel’s position.  In this ever-changing world, we realize that while industry trade publications such as Ad Age, Adweek and many others do provide valuable information, my partner, Cheryl Burgess, (@ckburgess)  and I have shifted our focus to identifying the marketing blogs that will make us smarter and indeed —  help us do our jobs better.  It isn’t really an either or proposition – but we can’t afford to leave marketing industry blogs out of our reading mix.  So take a careful look at MarketingSherpa’s:  The 13 best marketing industry blogs (according to you) and you may just come away smarter.

2012 MarketingSherpa Reader’s Choice Award:  Best Social Media Blog

It is my very great pleasure to announce that the Blue Focus Marketing Blog has been selected as MarketingSherpa’s 2012 winner for “Best Social Media Marketing Blog.” It is a great gift to be recognized by a prestigious site like MarketingSherpa, and an even greater gift given that this was a reader’s choice award.

When we first learned that we were selected as finalists a little over a month ago, we were floored by the outpouring of support by our peers in the marketing community. To be nominated was gratifying enough—to win is a great honor indeed.


As we thank the many readers who voted for us, we would also like to recognize our “rival” Janine Popick at VerticalResponse’s Marketing Blog. In no way should our selection for this award diminish the quality work she continually produces at VerticalResponse. The social media marketing community needs as many strong voices as it can find, and Janine ranks among the best.

Of course, thanks are also in order for Daniel Burstein and the entire team at MarketingSherpa. The quality content these writers continue to put out is an asset to the entire marketing community, and will be a great privilege to work with them on a guest post on their blog in the coming months.

We will wear this award as a badge of honor, reminding us not of what we have achieved, but of the high standard that we must maintain in order to continue contributing to this world.

Once again, thanks to everyone who offered their support. The past couple years have been a great ride, and we’re excited about what may lie ahead just around the corner.

To view the full list of winners in each category, please click here.

To read our Press Release Click Here > Blue Focus Marketing Press Release

Blue Focus Marketing® Wins 2012 MarketingSherpa Award

Earns Distinction for “Best Social Media Marketing Blog”

Divider_Line_Blue_shadowCheck out our NEW Website ~> BLUE FOCUS MARKETING


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