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Grow sales, increase user adoption, and improve engagement with Dynamic Signal’s VoiceStorm for IBM Connections

Dynamic Signal Webcast Jan21

Date: Jan 21, 2014

Time: 12:00 PM – 1:00 PM (Eastern Time)

Hosted by: SocialBiz UG.org (Wellesley Information Services)

Presented by: SocialBiz UG.org (Wellesley Information Services), Ajay Ramachandran (Dynamic Signal), Cheryl Burgess (Blue Focus Marketing), Mark Burgess (Blue Focus Marketing)

 

On January 21 from 12:00 PM-1:00 PM (EST), Dynamic Signal will be holding a live webcast for IBM partners, brands using IBM Connections, and end users of IBM Connections to show how you can leverage our VoiceStorm employee marketing platform. Through an integration, the Dynamic Signal VoiceStorm marketing platform gives IBM Connections an external voice, allowing users to drive business results for the company and build their own personal brands.

Guest presenters Cheryl and Mark Burgess will share insights from their best-selling book, The Social Employee – How Great Companies Make Social Media Work. They’ll present illustrative case studies from brands like IBM and Southwest to demonstrate how successful companies have learned to build a sustainable, informed culture with capable and confident employees.

This webcast is geared toward brands using or considering using IBM Connections, existing end users, and IBM channel partners. Here is what each of these groups can expect to learn from this webinar:

For the Brand Using IBM Connections:

  • Better amplify your sales, marketing, corporate communications and human resources messaging through your employees’ social channels
  • Recognize and reward employees for their contributions with gamification and leaderboards
  • Curate and distribute brand safe content so employees know what to share
  • Quantify your return on investment with detailed metrics and reporting

For the End User:

  • Get recognition and rewards for contributing to the business in an authentic, meaningful way
  • Build your personal brand outside of the company on your personal social channels
  • Have a clear path for curating content for the brand to make contributing easy

For IBM Partners:

  • Accelerate sales
  • Help customers improve employee engagement
  • Spur quicker adoption and the frequency of user visits to the IBM Connections platform by providing a way for employees to engage on their own social channels
  • Extend the already robust capabilities of the IBM Connections platform to deepen the user experience to include employees’ own social channels

MEET THE HOST OF THIS WEBCAST:

Ajay

 

 

 

 

 

 

 

 

Ajay Ramachandran

Ajay Ramachandran is the Chief Marketing & Product Officer at Dynamic Signal. Ajay also serves as the Chairman of SourceN, a successful silicon valley based mobile and social web agency he co-founded that provides innovative strategy, creative and technology solutions for brands such as Apple, Disney, MTV, SAP, Dell, etc. Prior to SourceN, Ajay served as CTO and GM for TigerLogic Corp (TIGR), and was a senior executive at Electron Economy and USWeb. Ajay works closely with brands to help them align their strategy and marketing objectives with the rapidly growing opportunity of mobile & social media and to help them establish brand communities that reach large and targeted audiences. Ajay is an expert on mobile and social media ROI, earned media impressions and value, and can help a brand calibrate their investment in mobile & social media.

OTHER PARTICIPANTS:

Mark Burgess

 

 

 

 

 

 

 

 

Mark Burgess

Mark is President, Blue Focus Marketing, an award-winning social branding firm. Blue Focus Marketing was the Winner of the 2012 MarketingSherpa Reader’s Choice Award for “Best Social Media Marketing” blog. Mark is the co-author of The Social Employee: How Great Companies Make Social Media Work, from McGraw-Hill, featuring success stories on IBM, AT&T, Cisco, Dell, Southwest, and Adobe. Mark is an instructor for the American Marketing Association, authoring and delivering training series workshops on Integrated Marketing Communications and Content Marketing. Mark is also an adjunct professor of marketing at Fairleigh Dickinson University. Mark has held executive roles at PwC, McCann and AT&T. An expert blogger on social media topics for AT&T Business Solutions, Mark is ranked 32nd in the world among Top Marketing Professors on Twitter.

McGraw_Hill_DSC_5517

 

 

 

 

 

 

 

 

 

Cheryl, author of The Social Employee (McGraw-Hill, August, 2013) Amazon Best Seller, and Co-founder, CEO and CMO of Blue Focus Marketing, is an award-winning social branding marketer and speaker with expertise in B2B marketing. Cheryl, who Huffington Post called a social media “Passionista,” appears regularly as an expert blogger for AT&T Business Solutions. Blue Focus Marketing won the 2012 MarketingSherpa Reader’s Choice Award for Best Social Media Marketing Blog. She is a member of the Wharton Advertising 2020 Contributor Community and a featured blogger at CMO.com and CEO.com. Cheryl is also a contributor to The Future of Marketing eBook by Michael Brenner, Vice President of Marketing and Content Strategy at SAP. Listed as #25 in a 2013 B2B Social Insights Report: Marketing Executives on Twitter, she is also the winner of four Twitter Shorty Awards in Marketing. In 2011, she co-founded the #Nifty50 Top Men & Women on Twitter Awards. Follow her on Twitter at @ckburgess @SocialEmployee and @BlueFocus.
This webcast is free but requires pre-registration and everyone who watches the live presentation will be automatically entered into a drawing for an iPad mini. Please note that the drawing is void where prohibited.

See drawing rules for details~> CLICK HERE!

We’ll see all of you IBM Connections users and partners on January 21st for a great webcast!

Register for the Webcast

Divider_Line_Blue_shadowCheck out our NEW Website ~> BLUE FOCUS MARKETING

website-new-blue-focus-marketing  

Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

          TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

   

Please check out @SocialEmployee media buzz!

Click Here

Join @SocialEmployee Google+

 

     
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