The 4th Annual Wharton FoA Super Bowl Tweet Meet will shortly be underway leading up to the day of the big game on Sunday, February 2. Last year, an esteemed panel of Wharton marketing faculty, WFoA Global Advisory Board members, advertising and media executives, students, and journalists tweeted #whartonfoa twenty-five hundred times when Twitter reached record-breaking activity during the game.
Join in the fun and tweet your reactions to the ads with the #whartonfoa hashtag.
Follow the live twitter stream here.
Reposted from Wharton University of Pennsylvania – The Wharton Future of Advertising Program
from Marketing Foundations: Integrated Marketing Strategies
by Mark Burgess
Welcome to Lynda.com (from LinkedIn)
What you should know before watching this course video.
Culture eats strategy for breakfast.
The Social Employee
offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company
by Kevin Randall, journalist for The New York Times, The Economist and Fast Company