About two weeks ago, on Tuesday, Jan. 21, Blue Focus Marketing was invited to discuss our Amazon best-selling book The Social Employee (McGraw-Hill, 2013) at the Conference Board headquarters in New York City. The webcast, which was moderated by Conference Board Senior Fellow Donna McNamara, covered many of the different aspects of our book, allowing us to expand on some of the book’s key take-aways and to discuss some of the interesting responses we’ve had since the book’s release late last summer.
Other areas of focus included the need for strong social executives; the importance of establishing core internal mission, vision, and values; and the importance of personal branding for success in the digital bazaar. We also had the opportunity to poll viewers of the webcast on different issues in order to gain a real-time understanding of our audience and learn where they saw themselves along the social business adoption curve! It was very interesting to see the viewers’ responses to questions regarding employee social media training and established social media policies.
You can watch the webcast for free through the Conference Board event page. If you or your organization is not already a member of the Conference Board, you will need to register in order to view the webcast. Registration is free, and should only take a minute or two to get through the process. And once you’re through, you’ll be rewarded with a comprehensive, hour-long discussion of all things social employee! Once you have registered, go to “I want to” on the top navigation bar then to “Watch” then to “Watch on Demand” then type: “The Social Employee.” into the search bar.
Our heartfelt thanks once again to the Conference Board for bringing us in for this webcast and to Donna McNamara for being such an excellent moderator. It was an honor to bring the @SocialEmployee Revolution to such a storied, respected establishment, and we can only hope that our paths cross again in the future!
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” —JEZ FRAMPTON, Global Chairman and CEO, Interbrand
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and a columnist for Fast Company and The Atlantic