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Join The Social Employee Revolution [Upcoming Webinar]

Social Chorus and Blue Focus Marketing

By  on March 21, 2014 – SocialChorus

The path to social business starts with your company’s employees, by empowering employees to become brand advocates on social networks. Employee advocates help companies reach new audiences, increase engagement, and improve share of voice.

In fact, 400 employee advocates will drive more engagement than 1 million fans.

On April 9, Mark Burgess and Cheryl Burgess, co-authors of the Amazon.com best-selling book, The Social Employee, will share case studies from IBM, AT&T, Cisco, Dell, Domo and Adobe that are empowering employees to create and share brand content.

During this webinar, we’ll also cover why employee advocates are an integral part of becoming a social business, how to motivate and empower employees to be active brand advocates, and how to measure the success of employee advocate programs

Interested in learning more? Register now for the webinar.

You can also watch The Social Employee book trailer below for more information about turning employees into advocates.

This post was originally posted on SocialChorus.

 


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Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here.

Tom Peters CROP_W Favorite Biz Book Nov

 

Tom Peters (Twitter) attribution PPT

Tom Peters signature copy
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

See what others are saying about The Social Employee and order your copy today!

 

Please check out @SocialEmployee media buzz! Click Here

Join @SocialEmployee Google+

“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” JEZ FRAMPTON, Global Chairman and CEO, Interbrand

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Amazon_agold-bookThe Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.

FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company

AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and a columnist for Fast Company and The Atlantic

Download ~> Free Chapter 3 – “Brands Under Pressure”

 

 

Welcome from Marketing Foundations: Integrated Marketing Strategies by Mark Burgess

Divider_Line_Blue_shadowCheck out our NEW Website ~> BLUE FOCUS MARKETING

website-new-blue-focus-marketing

Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

 

Please check out @SocialEmployee media buzz!

Click Here

Join @SocialEmployee Google+

 

     
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