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I am proud to announce that, on Sept. 11–12, I will be delivering an AMA Content Marketing Workshop at the Marina del Rey Marriott in Marina del Rey, CA.

In 2014, Content marketing is a marketer’s number one priority. Today’s prospective buyers have greater access to consumer information than ever before, and they are using it to make informed purchase decisions. By failing to build a strong content marketing presence around their products and services, brands are effectively letting outside parties control the conversation about their offerings.

And it is for this reason that I have advocated so strongly for brands to develop and deploy an effective content marketing strategy, having delivered this workshop several times to dozens of past attendees who recognized the need to pick up their game. Discover how your brand can benefit from content marketing. Learn to create and publish marketing content across all relevant touch points where your brand interacts with customers. Create a content marketing blueprint that meets your customer’s informational needs, drives leads, and helps to achieve the revenue goals of your company.

From the AMA:

This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages.

Here are the details:

What: Content Marketing 2014 With Mark Burgess

Place: Marina del Rey Marriott, Marina del Rey, CA 90292

When: Sept. 11 to 12, 2014 – 8am to 5pm each day

 

Register before 11:59 p.m. on 8/14/2014, for an early registration discount.

 

Hope to see you there!

 

 

Welcome from Marketing Foundations: Integrated Marketing Strategies by Mark Burgess

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Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

 

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