Written by Steve Olenski via Forbes
Power to the People
“In 1970, John Lennon lit-up the world with Power to the People. In 2015, we will give rise to the power of employees’ voices. Enter a new marketing channel we call ‘branding from the inside out.’
Fueled by Millennials, the social employee revolution is the first generation of digital natives to walk the planet. The generation that helped to define what it means to ‘go social’ will fuel a re-birth of creativity and help us to re-imagine the future of marketing. Get ready for the @SocialEmployee Revolution!”
– Cheryl Burgess, CEO/CMO, Blue Focus Marketing
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One of my favorite tweets declaring that Tom Peters started the fire which The Social Employee is now spreading came from my book’s Afterword Author, Kevin Randall (@kevinbrandall). You can learn more about where this journey all began by reading my interview with The Economist.
“Back in the 1990s, Tom Peters wrote a famous article for Fast Company magazine called “Brand You.” He was a visionary and really saw the future. Today the future is still in branding yourself. The way you brand yourself is by understanding the tools that enable you to become a thought leader, to write a blog and have your voice out there.” ~ The Economist Interview with Cheryl Burgess (@ckburgess)
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” —JEZ FRAMPTON, Global Chairman and CEO, Interbrand
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and journalist for The Economist and Fast Company