I’m thrilled to share that my new role as an advisory board member to CultureSphere was recently announced in TechCrunch. I’ll be serving along with former Kodak CMO Jeffrey Hayzlett, Brocade CMO Christine Heckart, CMO Council founder Donovan Neale-May, and former Mitel CMO Martyn Etherington.
CultureSphere was launched July 23rd. The August 14th TechCrunch article explains how the process works: “Employees upload their own photos and videos into the company’s feed in the iOS app. Company-designated curators then go through the content and “unlock” anything they think is appropriate for broader sharing. Once it’s unlocked, any employee using the app can share it more broadly. Employees can also upload content that’s only meant for sharing within the company, upvote the photos and videos they think are best and can compete for the top spot on company leaderboards.”
CultureSphere is the world’s first social media platform 100% powered by “employee-inspired media,” according to Danny Gordon, founder and CEO.
To learn more about how you can create a culture of engaged employees schedule a demo today with CultureSphere.
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” —JEZ FRAMPTON, Global Chairman and CEO, Interbrand
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair.