Learn How The #SocialEmployee Is the New Marketing Channel by @Lynda + @LinkedIn
This 22-part video tutorial course covers all you need to know to activate social employees within your walls—and bring a much-needed boost to your social marketing efforts:
- Build a social culture and learn to brand from the inside out
- Master content marketing, social sharing, and customer advocacy best practices
- Determine the proper KPIs and other benchmarks to measure social success
- Launch an effective social employee pilot program.
Click here to register. We’re excited to share our latest project with you and hope you will join us for this course!
What you should know before watching this course video.
Culture eats strategy for breakfast.
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” —JEZ FRAMPTON, Global Chairman and CEO, Interbrand
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair.