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Wharton Sirius FINAL F FoA F Social Employee Group

When social business strategists like Tom Peters, David Edelman, and Kevin Randall come together to talk shop, you can bet the business world will be tuning in. Lucky for us, we’ll have front-row seats!

Join us on Wed., Sept. 7, from 5–7 p.m. EDT, as we speak with these prominent thought leaders on the Marketing Matters business radio show by The Wharton School, Future of Advertising Program, on SiriusXM Channel 111. Anchored by host, Catharine Hays, the monthly show is well-known for its in-depth explorations of all the latest marketing trends—from social leadership to content marketing and everything in between.

Topics to be covered include social employee advocacy marketing, social leadership, and personal branding for social business. We’ll kick off the show with a discussion of our book, The Social Employee, with Tom, David, and Kevin joining us one-by-one throughout the show.

Thanks to Wharton for putting this together—and stay tuned for more details as we get closer to the recording date! To learn more about the Social Employee Revolution, visit our new site.

Click on one of the following links to save this event to your calendar!

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Read more about the topic of social employees and social leaders in Cheryl Burgess’ recent article, The Social Leader is the Secret Ingredient to Branding Success, published on IBM’s Social Business Spotlight Blog.

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What you should know before watching this course video.

 

Culture eats strategy for breakfast.

  TSE_Front_NEW3D Amazon_agold-bookThe Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

   

Please check out @SocialEmployee media buzz!

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