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Big Announcement! Join Blue Focus Marketing and the American Marketing Association (AMA) for our innovative new workshop, Build an Employee-Driven Content Marketing Strategy.” This two-day event, taking place Nov. 3–4 at Chicago’s Summit Executive Centre, will cover everything you need to boost your employee-driven content marketing strategy and expand your digital footprint. Be sure to register soon to reserve your spot—and read through to find out more!

Add a powerful new tool to your marketing mix that is propelling brands of all sizes to success.

Trust: Many consider it the holy grail of marketing. Every brand wants to be trustworthy, but as any marketer will tell you, establishing trust sometimes feels a little like navigating a minefield.

But without trust, your content marketing campaign is in danger of falling flat.

Make no mistake, good content is still essential to good content marketing. But how will your audience find it? People don’t respond well to the other push models of marketing in the digital bazaar. After all, they don’t want to talk to a brand; they want to talk to other people.

Here’s the trick: If you want to build a trusted social brand through compelling content marketing, then you need to invest in social employee advocacy. And the reason employee-driven content is so effective? Authenticity:

  • 91 percent of customers want brands to be authentic on social media, and 63 percent say they would buy from an authentic brand (Source: SocialTimes).
  • Researchers have found a direct correlation between brand honesty and customer advocacy (Source: Authentic Brand Index).
  • And speaking of customer advocacy—also referred to as “earned media”—more respondents (92 percent) trust it than any other form of media (source: Nielsen).

With the data mounting, it’s become increasingly clear that for content marketing to succeed, brands need customers, prospects, and other stakeholders to not only trust them, but to help amplify their message. Fortunately, there’s a proven way to do this to accomplish precisely this.

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What you should know before watching this course video.

Culture eats strategy for breakfast.

          TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

   

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