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The future of social business isn’t about connecting people.

It’s about training people.

The future of social business isn’t about connecting people. It’s about training people. It’s about putting knowledge first. It’s about creating a culture of lifelong learners and empowering social employees to be adaptive, engaged brand ambassadors.

This is the future social giant LinkedIn envisions. And with their recently announced LinkedIn Learning service, that future is one step closer to becoming a reality. This move follows the company’s 2015 acquisition of Lynda.com, an industry-leading e-learning platform. From the LinkedIn Learning blog:

LinkedIn Learning combines the industry-leading content from Lynda.com with LinkedIn’s professional data and network. With more than 450 million member profiles and billions of engagements, we have a unique view of how jobs, industries, organizations and skills evolve over time. From this, we can identify the skills you need and deliver expert-led courses to help you obtain those skills. We’re taking the guesswork out of learning.m

As we explain in our own video tutorial series, “Social Employees: The New Marketing Channel,” which was released earlier this year on Lynda.com, the key to unlocking social processes in the workplace is training. Without this and other programs designed to raise awareness and highlight the benefits of social employee advocacy, organizations will have difficulty generating buy-in and enthusiasm for their social programs.

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Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

          TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

   

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