How to Create Contagious Employee-Driven #ContentMarketing [AMA Workshop] #Chicago Nov. 3-4 #Content

by Cheryl Burgess | 0 comments

Join us in Chicago for our NEW American Marketing Association (AMA) two-day, employee-driven content marketing workshop. Learn “how” to create a new authentic, employee marketing channel for 2017 that increases engagement and reduces marketing spend.

Are you ready to turbocharge your marketing in 2017 with social employee-driven content marketing strategies?

AMA’s Best Prices Ever

Registration is now open for our new workshop, “Build an Employee-Driven Content Marketing Strategy.” This two-day AMA event takes place Nov. 3–4 at Chicago’s Summit Executive Centre.

At the workshop, attendees will learn:

An introduction to content marketing, the 80/20 rule of social sharing, and why storytelling matters in social employee-driven marketing.
The ins and outs of employee-driven content marketing —focusing on how it drives branding success in the digital bazaar.

So why is employee-driven content marketing so important —and how can you unlock its power within your organization? Join Mark Burgess and me in Chicago to learn more.

REGISTER TODAY THIS 2-DAY AMA WORKSHOP IN CHICAGO ON NOV. 3 – 4

Welcome from Marketing Foundations: Integrated Marketing Strategies by Mark Burgess

Written by Cheryl Burgess

Cheryl Burgess is co-founder and CEO of Blue Focus Marketing®, a consulting firm that delivers future-ready marketing and training solutions to customer-centric organizations. She is the co-author of a groundbreaking new book: The New Marketing: How to Win in the Digital Age -- a book that looks to the future rather than analyzing the past, based on the contributions of CMO trailblazers and martech disruptors, behavioral economics luminaries at Yale and marketing sages at Kellogg and Wharton. She is also the co-author of the pioneering and bestselling book, The Social Employee, which features in-depth success stories from IBM, AT&T, Cisco, Dell, Adobe, Southwest, and Domo. Cheryl is a global speaker and has been named a Top 12 Business Speaker by HuffPost. She is a LinkedIn Learning course author for Social Employees: The New Marketing Channel. Cheryl’s ideas have appeared in MIT Sloan Management Review, HBR Italia, Fast Company, and Forbes; she is a former special advisory board member to The Economist and The Economist Intelligence Unit. Other projects include the Wharton Future of Advertising 2020 program and the popular Wharton Business Radio ‘Marketing Matters’ series on XM Radio. As an IBM VIP influencer and futurist, Cheryl has spoken at numerous IBM events and contributed to leading initiatives such as The Future of Work. Cheryl is an advisory board member to Omnicom’s sparks & honey, a technology-led cultural consultancy that is disrupting the consulting, research, and agency worlds. She is a frequently invited guest speaker for Rutgers University graduate programs and has earned a BA in Journalism from the University of Pittsburgh. Twitter: @ckburgess

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