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Blue Focus Marketing’s Cheryl Burgess Named a Must-See

Thought Leader in 2017

Whether in business, politics, or social movements in general, if 2017 ends up being anything like the wild and crazy 2016, we’re in for a whirlwind of surprising twists and turns. Of course, these days, rapid change is nothing new. In fact, as we suggested in our best-selling book The Social Employee (McGraw-Hill), in many ways change has become the new normal:

Even change is changing, it would appear, and it continues to change so rapidly that it has become the only constant in a business environment driven by its need to accurately project the present into the future.

Despite this—or perhaps even because of this—”adapt or die” has become the clarion call of the modern professional. There’s always new tools to learn, new processes to master, and new connections to make.

It’s no surprise, then, that the role of thought leadership has become so prominent in the social business era. But as Steve Olenski says in his list of the 12 must-see business speakers for 2017 (Huffington Post), while there may be challenges ahead, “There’s a wealth of great speakers available who provide inspiration and practical advice we can apply to our organizations.”

Olenski’s list contains a number of notable speakers, from best-selling author Steve Farber to Marketing Insider Group CEO Michael Brenner—to customer service Shep Hyken, and experience expertand even Twisted Sister guitarist Jay Jay French. In such good company, I was truly honored to see myself listed among these talented speakers, and am very grateful to Steve and Huffington Post for including me.

No one knows for certain what the coming year will bring for marketers. But if recent data is to be believed, it’s likely to feature a heavy emphasis on mobile engagement. To hear my thoughts on this growing trend, check out this short video I filmed for IBM’s MobileFirst program earlier this year:

Thanks again to Steve Olenski for including me on this list—and be sure to check out the full article to see who made the cut!


Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

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