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Sharing Great Content Requires Empowered Employee Advocates

Here at Blue Focus Marketing, it’s no secret that we’re big fans of social employees. We can’t help it; it’s in our DNA. Plus, whenever you see compelling examples of employee advocacy, you just can’t help but smile. The truth is simple: We connect better with brands whose employees are willing to share little pieces of themselves in the digital bazaar. And it’s not hard to see why.

With that in mind, it was great to sit down with William Arruda recently to share our thoughts on social employees, why they’re so valuable, and how brands can harness their power and expand their digital footprint. Here’s a highlight from the conversation, but be sure to check out the full conversation on Forbes:

William: I think for a lot of companies there’s a fear factor. Can you talk a little bit about that internal trust element?

Mark: There are clear benefits to having the employee representing them as the brand ambassador in the marketplace. But the flip side, and the reason the formula works, is there are clear benefits to the employee, and part of it is building their brand for employability. They are building their network. If there was nothing in it for the employee, it would just be another task and something they wouldn’t be happy about doing. So, what you do is identify people who are really passionate about your brand, love to use social media, and see the benefits for the brand and for themselves. The goal is never to have 100% participation. It’s about wanting the employee to feel a part of it. Never force them to do anything they don’t want to do.

We’re very grateful to William for sharing our conversation with all his fans on Forbes and Twitter!

To learn more about William Arruda’s own marketing thought leadership and advocacy

Listen to our full conversation on William Arruda’s Reach podcast below:

Image Source:  Forbes

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          TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

   

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