Transparent Social Executives Build Brand Value and
Empower Social Employees
Should executives engage publicly on social media?
This question has been hotly debated over the years. While some say social executives bring authenticity to their brands, others say that it’s too risky, that these leaders are bound to slip up and say the wrong thing.
At Blue Focus Marketing, we’re big fans of the social executive. We’ve seen the numbers, and they’re looking pretty good. Here are three reasons your C-Suite should be central to any employee advocacy efforts:
- In a Weber Shandwick survey, 82 percent of respondents said they were more likely to trust an executive who engaged on social media.
- According to Harvard Business Review, nearly 7 in 10 CEOs have an active presence on their company website, contributing to content such as blogs and videos.
- Weber Shandwick also found that prospective employees are more likely to want to work for a company whose executives engage on social media.
So what is your organization doing to encourage your C-Suite to get social?
Join us for our new video tutorial course “Social Employees: The New Marketing Channel,” where we explain why social executives matter—and organizations can support them and help them build their platforms. Of course, social executives are just one part of the employe advocacy puzzle. This 22-part course, released by Lynda.com, a LinkedIn company, will also show you how to build an effective pilot program and launch your content marketing efforts.
Ready for a social C-Suite? Click here to get started.