5 Easy Integrated Marketing Ideas to Boost Your Brand

  With our Brand Choreography™ framework, integrated marketing communications (IMC) is as easy as 1-2-3. Find out how in “Marketing Foundations: Integrated Marketing Strategies,” a must-watch video tutorial series by Mark Burgess and LinkedIn Learning. Here are...

Who are you? Integrated Marketing starts with “WHO”

Personas are all about the who — no, not the famous rock group, but everyday consumers like you and me.  This isn’t to say that marketers and The Who don’t have anything in common.  In fact, in their 1978 song, “Who are you” the Who...

Does your CMO have an integrated #marketing strategy?

Does Your CMO Have An Integrated Marketing Strategy? This is the question facing modern brands of all sizes. Many organizations leap before they look. They see a concept they like and try to implement it without building a sound policy first. Others are paralyzed by...