Why People Love Social Brands

One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is.  What really matters is why people would want to purchase your brand.  If you start with the why, the personality you will create...

Building Your Brand With Google+

Now that Google+ has been around for a few years, the benefits have come into sharper focus.  Most notably, this rapidly-growing social network is proving to be a popular, integrated platform for small business.  The brilliance of Google+ lies in the variety of...