by Cheryl Burgess
What’s your Klout score? Whether you know it or not, you have one. And as prominent marketing strategists Gina Carr (@GinaCarr) and Terry Brock (@TerryBrock) argue in their book Klout Matters, it’s not only important to know what that score is, but what it means for...
by Cheryl Burgess
One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is. What really matters is why people would want to purchase your brand. If you start with the why, the personality you will create...
by Cheryl Burgess
As outlets for showcasing your brand’s eminence and personality in the industry, customer-facing platforms for community building are essential for driving brand awareness and engagement. But effective community management can sometimes be a tricky thing. As a...
by Mark Burgess
Now that Google+ has been around for a few years, the benefits have come into sharper focus. Most notably, this rapidly-growing social network is proving to be a popular, integrated platform for small business. The brilliance of Google+ lies in the variety of...
by Cheryl Burgess
Now that the New Year is underway, the question I keep hearing on everyone’s lips is, “What’s the best advice for small businesses to increase their social media networking?” Fortunately, I have the privilege of being a part of a vibrant community of networking...
by Mark Burgess
One of the best things about being involved in online communities is the ability to reach out and ask for input, suggestions or ideas—and in the process applying crowdsourcing strategies to a talented group of eager respondents. Recently I reached out to one of my...