How to kick start a social employee advocacy program

    Wondering if social employee advocacy is right for your organization? Interested in championing social marketing strategies, but unsure where to start—or whether it’s worth it? At Blue Focus Marketing, we’ve been preaching the value of social engagement...

3 Ways to Empower Social Employees and Avoid Slip-Ups

How do you turn your employees loose on social media without them going rogue? We’ve all heard the horror stories of social media engagement efforts gone wrong. No brand wants to appear tone-deaf or insensitive with their employee advocacy efforts—or worse, to leave...

Propel Your Brand into the Future with Social Employees

We’ve come a long way in 10 years. Marketers, want an idea of how quickly digital branding has changed in the past decade? Think back to 2006 and consider the landscape. MySpace was the undisputed king of the social web, and RSS feeds were flourishing. Meanwhile,...

How Can Social Leaders Energize Social Employees?

Like any good program, social employee advocacy requires dedicated leaders to succeed. Which came first: The social employee advocate or the social leader? This chicken-and-egg question has been hounding marketers for years now. On the one hand, you can’t become a...

5 Signs Your Employee-Driven Content Marketing is Flourishing

Employee-driven content marketing flourishes when culture and authenticity are front and center Every brand needs great content for their digital marketing strategy to work, but that’s only part of the equation. How is your brand sharing that content, and what kinds...

What Makes a Good Social Employee?

Building a Culture of Social Employee Advocates After building an initial crop of first-wave social employee advocates, now what? Do you just tell them to cut loose on Twitter and see what happens? Maybe not just yet. Many social programs fail because they lack clear...