[NEW AMA WORKSHOP] Content Marketing: A 7-Step Blueprint to Content Marketing Success
Join me at the Summit Executive Centre in Chicago on April 6 & 7 for my exciting new workshop for the American Marketing Association (AMA): “Content Marketing: A 7-Step Blueprint to Content Marketing Success.” In this two-day event, you will learn what content marketing is, why it has become a cornerstone of social branding, and how you can get started with this cost-effective marketing strategy.
How to kick start a social employee advocacy program
Wondering if social employee advocacy is right for your organization? Interested in championing social marketing strategies, but unsure where to start—or whether it’s worth it? At Blue Focus Marketing, we’ve been preaching the value of social engagement...Social Leaders Lift Their Brands
Transparent Social Executives Build Brand Value and Empower Social Employees Should executives engage publicly on social media? This question has been hotly debated over the years. While some say social executives bring authenticity to their brands, others say...Best Way to Max Customer Experience is INVEST in Employees (@tom_peters)
Every brand strives for authenticity. But how do you measure your success? And more importantly, why is professional development valuable to create employee advocacy? You’ve got to hand it to Tom Peters: He certainly has a way with words. Never one to shy away from a...Content Marketing: The Thirst for the How
How can social marketers learn to stop dreaming and start doing?
