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Face-to-Face Training

Designed training to meet your needs


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Face-to-Face Training

Customized Training

We deliver customized training to your location.

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Social Employee - American Marketing Association (AMA)

The builder comes packed with tons of great modules, and more are on the way! Combine and arrange them in any order. The possibilities are countless.

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Content Marketing - American Marketing Association (AMA)

Content Marketing – Two-Day Workshop

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Social Employee Advocacy Workshops

Half or Full Day

Workshop Overview

Companies of all sizes are investing considerable resources in building a workforce of engaged brand ambassadors and many believe that social employee advocacy is the future of marketing.

Study after study has shown that social employee advocacy marketing generates more leads, stronger branding, authentic engagement, and better ROI than traditional marketing efforts.

Workshop participants will learn to focus on the What and the Why of social employee advocacy marketing. We will cover best practices including how to identify, empower, and activate social employee advocates within your organization. You will utilize a virtually risk-free pilot activation process to ensure social marketing success through the proven five Ds implementation framework — Discover, Design, Develop, Deploy, and Determine.

Jam Session | Half Day 

Phase I: The What and the Why   |   9:00 to noon

Focus is on the What and the Why.  What is social employee advocacy marketing, and why is it important to your company’s brand?  No matter what size company, employee advocacy is the future of marketing. 

 

  • Session Overview + Introductions + Goals
  • The New Normal   | Even Change is Changing
  • Why Employee Advocacy?
  • The Rise of the Social Employee
  • The Benefits of Social Employee Advocacy Marketing
  • How to Create a Social Brand Culture
  • Creating your Brand from the Inside Out
  • Brand Success Story (Case)
  • Collaboration > Ideation > Design Thinking for Social Employees
  • How Social Executives Drive Brand Value
  • Why the Best Storytellers are the Best Leaders
  • Overview: Success Stories from Leading Brands
  • Brand Storytelling and Content Marketing

Design Session | Full Day 

Phase I: The What and the Why   |   9:00 to noon

Focus is on the What and the Why.  What is social employee advocacy marketing, and why is it important to your company’s brand?  No matter what size company, employee advocacy is the future of marketing. 

 

  • Session Overview + Introductions + Goals
  • The New Normal   | Even Change is Changing
  • Why Employee Advocacy?
  • The Rise of the Social Employee
  • The Benefits of Social Employee Advocacy Marketing
  • How to Create a Social Brand Culture
  • Creating your Brand from the Inside Out
  • Brand Success Story (Case)
  • Collaboration > Ideation > Design Thinking for Social Employees
  • How Social Executives Drive Brand Value
  • Why the Best Storytellers are the Best Leaders
  • Overview: Success Stories from Leading Brands
  • Brand Storytelling and Content Marketing

Phase II: The How | 1:00 p.m. to 4:30 p.m.

Our goal is to design a social employee advocacy blueprint that is sustainable and scalable to increase visibility, brand recognition, and loyalty—and reduce marketing spend.

Step 1   |   Discovery and Insight Gathering

Step 2   |   Design Goals, Social Media Policy, and Responsibilities

Step 3   |   Develop Training and Rewards

Step 4   |   Deploy the Brand Story and Amplify your Voice

Step 5   |   Determine Metrics and Align to Goals

Next Steps: Your Social Employee Journey Starts Today

 

Podcast - American Marketing Association - Social Employee Advocacy Marketing Workshop Recorded 08.16.16

website podcastMark and Cheryl recorded a special Podcast for the AMA in support of our new Social Employee Advocacy Marketing Workshop.

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American Marketing Association (AMA) Face-to-Face Training

We delivered a customized Social Employee pilot activation workshop for the American Marketing Association (AMA), a leading professional association for marketing professionals. The AMA is the largest marketing association in the world. It is trusted by nearly 1.3 million marketing and sales professionals a year worldwide with more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations.

Want to create a powerful new marketing channel for your brand?  Ask us how to customize a one-day Social Employee pilot activation workshop for you.

 

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Content Marketing Workshops - American Marketing Association (AMA)

Content Marketing Workshops for the American Marketing Association (AMA), a leading professional association for marketing professionals.  The American Marketing Association (AMA) is the largest marketing association in the world. It is trusted by nearly 1.3 million marketing and sales professionals a year worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations.

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Get In Touch

3 + 4 =

Ready to build real social leadership within your organization, energize your content marketing strategy, or perhaps just get tips on making a really good chicken soup? We’re here to help! At Blue Focus Marketing, we believe that marketing excellence lies at the intersection of authenticity and ingenuity. Contact us today, and we’ll help you craft a roadmap to social business success.

Address: 810 Dow Road
Bridgewater, NJ  08807

Phone: 908.393.4775

Get Started Today

From workshops to consulting, content marketing to social leadership, we’re ready to supercharge your social marketing efforts.

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