Who are you? Integrated Marketing starts with “WHO”

Who are you? Integrated Marketing starts with “WHO”

Personas are all about the who -- no, not the famous rock group, but everyday consumers like you and me.  This isn't to say that marketers and The Who don't have anything in common.  In fact, in their 1978 song, "Who are you" the Who repeatedly asks the same question...

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Best Top Leaders in 2017: #OctoLeader Twitter Award

Best Top Leaders in 2017: #OctoLeader Twitter Award

Blue Focus Marketing and Tribal Impact are proud to announce the winners of the 2017 #OctoLeader Award! What makes an #OctoLeader? Is it the way they leverage their personal brands to build professional communities of shared interest? Is it the way they...

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Does your CMO have an integrated #marketing strategy?

Does your CMO have an integrated #marketing strategy?

Does Your CMO Have An Integrated Marketing Strategy? This is the question facing modern brands of all sizes. Many organizations leap before they look. They see a concept they like and try to implement it without building a sound policy first. Others are paralyzed by...

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Coming to Chicago AMA #ContentMarketing Workshop #Content

Coming to Chicago AMA #ContentMarketing Workshop #Content

Join Mark Burgess and the American Marketing Association (AMA) for “A 7-Step Blueprint to Content Marketing Success.” Registration is now open for this two-day workshop in Chicago on Sept. 28–29. In the consumer world, summer is all about a little R&R—romps at the...

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