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Social Employee Advocacy

The New Marketing Channel

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Social Employee Advocacy Workshops

Half or Full Day

Workshop Overview

Companies of all sizes are investing considerable resources in building a workforce of engaged brand ambassadors and many believe that social employee advocacy is the future of marketing.

Study after study has shown that social employee advocacy marketing generates more leads, stronger branding, authentic engagement, and better ROI than traditional marketing efforts.

Workshop participants will learn to focus on the What and the Why of social employee advocacy marketing. We will cover best practices including how to identify, empower, and activate social employee advocates within your organization. You will utilize a virtually risk-free pilot activation process to ensure social marketing success through the proven five Ds implementation framework — Discover, Design, Develop, Deploy, and Determine.

Jam Session | Half Day 

Phase I: The What and the Why   |   9:00 to noon

Focus is on the What and the Why.  What is social employee advocacy marketing, and why is it important to your company’s brand?  No matter what size company, employee advocacy is the future of marketing. 

 

  • Session Overview + Introductions + Goals
  • The New Normal   | Even Change is Changing
  • Why Employee Advocacy?
  • The Rise of the Social Employee
  • The Benefits of Social Employee Advocacy Marketing
  • How to Create a Social Brand Culture
  • Creating your Brand from the Inside Out
  • Brand Success Story (Case)
  • Collaboration > Ideation > Design Thinking for Social Employees
  • How Social Executives Drive Brand Value
  • Why the Best Storytellers are the Best Leaders
  • Overview: Success Stories from Leading Brands
  • Brand Storytelling and Content Marketing

Design Session | Full Day 

Phase I: The What and the Why   |   9:00 to noon

Focus is on the What and the Why.  What is social employee advocacy marketing, and why is it important to your company’s brand?  No matter what size company, employee advocacy is the future of marketing. 

 

  • Session Overview + Introductions + Goals
  • The New Normal   | Even Change is Changing
  • Why Employee Advocacy?
  • The Rise of the Social Employee
  • The Benefits of Social Employee Advocacy Marketing
  • How to Create a Social Brand Culture
  • Creating your Brand from the Inside Out
  • Brand Success Story (Case)
  • Collaboration > Ideation > Design Thinking for Social Employees
  • How Social Executives Drive Brand Value
  • Why the Best Storytellers are the Best Leaders
  • Overview: Success Stories from Leading Brands
  • Brand Storytelling and Content Marketing

Phase II: The How | 1:00 p.m. to 4:30 p.m.

Our goal is to design a social employee advocacy blueprint that is sustainable and scalable to increase visibility, brand recognition, and loyalty—and reduce marketing spend.

Step 1   |   Discovery and Insight Gathering

Step 2   |   Design Goals, Social Media Policy, and Responsibilities

Step 3   |   Develop Training and Rewards

Step 4   |   Deploy the Brand Story and Amplify your Voice

Step 5   |   Determine Metrics and Align to Goals

Next Steps: Your Social Employee Journey Starts Today

 

Research shows that social employee advocacy is more effective than traditional branded content, leading to more likes, shares, leads, and sales. Even better: Social employees report feeling more connected to and enthusiastic about their employer when they engage as digital ambassadors on behalf of their brand—a true win/win!

Think of your brand as a planet

Think of your brand as a planet, and your employees as satellites in orbit. You brand generates gravity with a compelling story centered around your mission, vision, and values. Without this story, you may find your employees drawn to a brand with a stronger pull. If this happens, you don’t just risk losing some of your employees. You risk losing your best employees. It doesn’t have to be this way!

As the saying goes, Rome wasn’t built in a day. At Blue Focus Marketing, we believe that marketing in the social era is everyone’s job—and that social leaders can bubble up from anywhere within an organization.

But a thriving social employee advocacy program doesn’t happen on accident. It requires social leadership from the C-Suite, a willingness to experiment, and a team of social employees ready to build a roadmap to success.

That’s what Blue Focus Marketing’s Social Employee Pilot Activation Plan is all about. Through our 5 Ds—Discover, Design, Develop, Deploy, and Determine—we will help your brand soar to new heights. Learn how to build a team of engaged brand ambassadors, why content marketing is the future of advertising, and how to effectively measure your success and scale your efforts.

Are you ready to join the Social Employee Revolution?

Mobius Video

Employee Experience (EX)

What is the Employee Experience (EX), and how can your organization embrace it to unlock the power of your workforce? The logical counterpart to User Design (UX) and Customer Experience (CX), the EX asks a fundamental question: If your employees aren’t excited about what they do, why should your customers be excited about your brand? At Blue Focus Marketing, we understand that an engaged workforce is a more productive one. By championing the EX, organizations have the opportunity to craft better products, boost social employee advocacy efforts, and propel their brand into the 21st century.

Plot Your Course with a Social Employee Advocacy Pilot Program

At its core, the word “social” is about engagement. It’s about authenticity, passion, and community. And above all else, it’s about putting the human component of what you do—and why you do it—front and center as you connect with stakeholders in the digital bazaar.

At Blue Focus Marketing, we’ve studied the success stories of brands large and small to help you chart your own roadmap for success. And through a best-selling book, a popular TED talk, an innovative video tutorial course for Lynda.com, and countless workshops and speaking engagements, we’ve helped spark the Social Employee Revolution across the globe.

Through it all, we’ve learned that a brand cannot communicate externally unless it can first communicate internally. We’ve learned that an authentic content marketing strategy is a cornerstone of social branding. And most importantly, we’ve learned that the most successful brands all started their social journeys the same way: with a social employee advocacy pilot program.

In social media marketing, the personal brand fuels the corporate brand, expanding its digital footprint and creating rich communities of brand advocates.

Ready to discover the recipe for social marketing success? All it takes is one part social leadership, one part strategy, and a heaping spoonful of authenticity!

Contact Blue Focus Marketing today, and we’ll get started crafting a social employee advocacy pilot program customized to suit your unique business needs.

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