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Speaking Events

Speaking Topics

  • Social leadership

  • Social executives

  • Social employee advocacy

  • Social employees: the new marketing channel

  • Branding from the inside out

  • The now paradigm

  • Customer experience/Employee experience

  • Future of business

  • Social media strategy

 

Speaking Events

Speaking and Events

 

Mark Burgess | Speaking Engagements

Cheryl Burgess | Speaking Engagements

Contact Us

To get started setting up a speaking engagement, send us an email at mburgess@bluefocusmarketing.com or cburgess@bluefocusmarketing.com or call us at 908.393.4775.

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Mark’s Testimonials

Mark and Cheryl Burgess joined me on stage at the Pivot Conference in New York City on the important topic of social executives.  They are accomplished authors with a best-selling book The Social Employee, and have delivered presentations at numerous events across the USA.  Their presentations are thought provoking, engaging, and entertaining. They have deep knowledge from real hands-on experience that comes through in their material.

David C. Edelman

Global Co-Leader, Digital Marketing and Sales Practice, McKinsey & Company

Mark and Cheryl Burgess recently spoke at The Conference Board in New York City to a large audience of business professionals from many Fortune 500 brands.  They delivered both a presentation and workshop on employee engagement and social business.  Based on my reaction and that of the audience, their combined presentation was highly successful.”  They are both excellent speakers.

Lee Hornick

Program Director, Corporate Communications, The Conference Board

Mark is a deep thought leader in social employee engagement and social media marketing. I’ve known him for quite a while and have seen him speak on these topics on multiple occasions. He engages audiences and has the ability to share insight necessary to move these important marketing topics forward. From Social Media World in NYC to a recent “Big Ideas” Virtual Summit at Demand Metric, I’ve personally seen his skills and recommend him as an engaging speaker.

Mark Ogne

EVP Partner Marketing, Demand Metric

Mark and Cheryl did a great presentation of highlighting the importance of a social branding strategy combined with practical takeaways for implementation to local marketing professionals at the inaugural Cayman Islands Marketing Professionals Association (CIMPA) conference. His insights and interactive workshop had delegates captivated throughout.

KPMG Executive

Cayman Islands Marketing Professionals Association

The one-day workshop Mark provided for the Marketing and Public Relations teams at Columbia College was exactly what we needed to get everyone on the same page with content marketing and social media.  Mark’s presentation style was well received, as was the expert information he shared.  The team especially enjoyed the videos, examples and exercises, which helped keep the group engaged while driving key points home.  He also tailored the presentation to our very specific needs, which was recognized by all and much appreciated.  Thanks Mark for providing us the guidance we needed to develop and implement a cross-departmental content marketing program for Columbia College.

Brenda Myers

Senior Director, Content and Direct Marketing, Columbia College

Mark Burgess is a TEDx speaker and has been associated with Centenary College as an adjunct marketing professor.  Mark has taught and developed new courses such as social media marketing and recently spoke in our premier Gates-Ferry Lecture Series on The Rise of The Social Employee.  Mark is an excellent speaker who understands the needs of his audience and delivers a powerful, actionable message the audience can take back to the office and implement. 

Dr. Deirdre Letson

Vice President, School of Professional Studies & Enrollment Management, Centenary College

Cheryl’s Testimonials

Cheryl is a star. Not only is she a phenomenal speaker, she is an expert thought leader, social media savant and consultant. Cheryl does it all and is highly respected and widely recommended for her expertise. Her book, The Social Employee, is a must-read for professionals looking for insight in this arena.


Elizabeth Hitchcock

Director, Social Business & Digital Platforms, AT&T

Mark and Cheryl Burgess joined me on stage at the Pivot Conference in New York City on the important topic of social executives.  They are accomplished authors with a best-selling book The Social Employee, and have delivered presentations at numerous events across the USA.  Their presentations are thought provoking, engaging, and entertaining. They have deep knowledge from real hands-on experience that comes through in their material.

David C. Edelman

Global Co-Leader, Digital Marketing and Sales Practice, McKinsey & Company

Mark and Cheryl Burgess recently spoke at The Conference Board in New York City to a large audience of business professionals from many Fortune 500 brands.  They delivered both a presentation and workshop on employee engagement and social business.  Based on my reaction and that of the audience, their combined presentation was highly successful.”  They are both excellent speakers.

Lee Hornick

Program Director, Corporate Communications, The Conference Board

Mark and Cheryl did a great presentation of highlighting the importance of a social branding strategy combined with practical takeaways for implementation to local marketing professionals at the inaugural Cayman Islands Marketing Professionals Association (CIMPA) conference. His insights and interactive workshop had delegates captivated throughout.

KPMG Executive

Cayman Islands Marketing Professionals Association

The Social Employee (McGraw-Hill)

What do IBM, AT&T, Dell, Cisco, Southwest Airlines, Domo, Adobe, and Acxiom all have in common? They all know that branding in the age of social media begins with social employees! Discover why social cultures matter—and what the world’s leading brands are doing to activate their workforce.

Watch: Welcome From the course: Marketing Foundations: Integrated Marketing Strategies

The evolving media landscape has resulted in the omnichannel consumer, who uses traditional, digital, and social media. Integrated marketing is all about how marketers can leverage the best of these channels to engage their customers. Learn how brand choreography, an innovative integrated marketing communications (IMC) framework, can help breathe new life into your marketing efforts. TEDx speaker and author Mark Burgess helps you use brand choreography—and real-world best practices established by leading brands—to deliver the right message, to the right customers, at the right place and the right time.

Learn about brand value propositions, strategic positioning, buyer personas, the latest thinking on content marketing, and traditional, digital, mobile, and social marketing vehicles. Discover how metrics can help you make better data-driven decisions. Find out how to develop integrated campaigns that offer better customer experience and better ROI.

 

 

 

 

 

 

 

 

 

Social Employees: The New Marketing Channel (LinkedIn Learning + Lynda.com)

Learn how your brand can unlock the power of the Social Employee Revolution! In this 22-part video tutorial series, Blue Focus Marketing shows you how to activate social leaders within your organization, design an innovative content marketing platform, and launch an effective social employee pilot program. Are you ready to take your social brand to the next level?

Podcast - American Marketing Association - Social Employee Advocacy Marketing Workshop Recorded 08.16.16

website podcastMark and Cheryl recorded a special Podcast for the AMA in support of our new Social Employee Advocacy Marketing Workshop. 

American Marketing Association (AMA) Face-to-Face Training

We delivered a customized Social Employee pilot activation workshop for the American Marketing Association (AMA), a leading professional association for marketing professionals. The AMA is the largest marketing association in the world. It is trusted by nearly 1.3 million marketing and sales professionals a year worldwide with more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations.

Want to create a powerful new marketing channel for your brand?  Ask us how to customize a one-day Social Employee pilot activation workshop for you.

 

Wharton Marketing Matters Business Radio on Sirius XM - Channel 111

Get the latest insights from leading marketing minds like Tom Peters, David Edelman, and Kevin Randall. In Sept. 2016, these thought leaders joined Blue Focus Marketing founders Cheryl Burgess and Mark Burgess, in addition to host Catharine Hays, on Wharton’s Marketing Matters Business Radio show on Sirius XM.

Content Marketing Workshops - American Marketing Association (AMA)

Content Marketing Workshops for the American Marketing Association (AMA), a leading professional association for marketing professionals.  The American Marketing Association (AMA) is the largest marketing association in the world. It is trusted by nearly 1.3 million marketing and sales professionals a year worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations.

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