At its core, the word “social” is about engagement. It’s about authenticity, passion, and community. And above all else, it’s about putting the human component of what you do—and why you do it—front and center as you connect with stakeholders in the digital bazaar.
At Blue Focus Marketing, we’ve studied the success stories of brands large and small to help you chart your own roadmap for success. And through a best-selling book, a popular TED talk, an innovative video tutorial course for Lynda.com, and countless workshops and speaking engagements, we’ve helped spark the Social Employee Revolution across the globe.
Through it all, we’ve learned that a brand cannot communicate externally unless it can first communicate internally. We’ve learned that an authentic content marketing strategy is a cornerstone of social branding. And most importantly, we’ve learned that the most successful brands all started their social journeys the same way: with a social employee advocacy pilot program.
The 5 Ds of Social Employee Activation
As the saying goes, Rome wasn’t built in a day. At Blue Focus Marketing, we believe that marketing in the social era is everyone’s job—and that social leaders can bubble up from anywhere within an organization.
But a thriving social employee advocacy program doesn’t happen on accident. It requires social leadership from the C-Suite, a willingness to experiment, and a team of social employees ready to build a roadmap to success.
That’s what Blue Focus Marketing’s Social Employee Pilot Activation Plan is all about. Through our 5 Ds—Discover, Design, Develop, Deploy, and Determine—we will help your brand soar to new heights. Learn how to build a team of engaged brand ambassadors, why content marketing is the future of advertising, and how to effectively measure your success and scale your efforts.
Are you ready to join the Social Employee Revolution?
Ready to discover the recipe for social marketing success? All it takes is one part social leadership, one part strategy, and a heaping spoonful of authenticity!
Contact Blue Focus Marketing today, and we’ll get started crafting a social employee advocacy pilot program customized to suit your unique business needs.