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Deeper Connections. Better Leads. Stronger Communities.

Social employee advocacy is the future of digital marketing.

 

According to recent Altimeter data, 90 percent of brands are either pursuing or already have a social employee advocacy program in place. In the meantime, research by the Edelman Trust Barometer has found that people trust the voices of everyday employees more than anyone else at an organization—including the CEO.

No doubt about it, your employees are a limitless source of untapped branding potential. Are you ready to give them the tools they need to succeed in the digital bazaar?

At Blue Focus Marketing, the social employee is at the heart of everything we do. Our online training services are designed to not only give employees the skills to succeed today, but also establish the foundational knowledge to thrive tomorrow.

Here’s what your employees will learn through one of our custom on-site training packages:

  • Omnichannel efficiency. Every social platform has its own unique rules of engagement. Learn essential strategies for any digital environment.
  • Workplace collaboration. How are employees using digital tools within the workplace—and how can you supercharge their efforts?
  • Blogging 101. Knowing the basics of producing and sharing content is essential to any  employee experience. Learn how to post and where to share with ease.
  • Social monitoring. A key component of any  training program is learning how to learn. Discover why social monitoring is so important, and why active listening can help you step up your game.
  • Making connections. It’s not about the number of people in your community, but about the quality. Learn how to maximize your networks—whether on LinkedIn, Twitter, Facebook, or elsewhere.

Ready to Raise the Social Bar at Your Organization?

From mastering the basics to establishing more advanced on-site training techniques, Blue Focus Marketing has the solutions to get your employees online and engaging communities with confidence. First, we’ll set up a call to learn more about the unique needs of your workforce. Then, we’ll work with you to develop an on-site training package tailored to fit your needs.

 Contact us today to begin your journey!

Social Employees: The New Marketing Channel (Lynda.com+LinkedIn)

Learn how your brand can unlock the power of the Social Employee Revolution! In this 22-part video tutorial series, Blue Focus Marketing shows you how to activate social leaders within your organization, design an innovative content marketing platform, and launch an effective social employee pilot program. Are you ready to take your social brand to the next level?

Preview Lynda.com + LinkedIn Video

Podcast - American Marketing Association - Social Employee Advocacy Marketing Workshop Recorded 08.16.16

website podcastMark and Cheryl recorded a special Podcast for the AMA in support of our new Social Employee Advocacy Marketing Workshop to be held on Nov 3-4, 2016 in Chicago.  Listen as we summarize some key goals and takeaways for the attendees. 

Listen

American Marketing Association (AMA) Face-to-Face Training

We delivered a customized Social Employee pilot activation workshop for the American Marketing Association (AMA), a leading professional association for marketing professionals.  The American Marketing Association (AMA) is the largest marketing association in the world. It is trusted by nearly 1.3 million marketing and sales professionals a year worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations.

Coming Fall 2016 — will be rolling out a two-day Social Employee Advocacy Marketing Workshop, starting in Chicago in the AMA Face-to-Face training series.

Register Now

Content Marketing Workshops - American Marketing Association (AMA)

Content Marketing Workshops for the American Marketing Association (AMA), a leading professional association for marketing professionals.  The American Marketing Association (AMA) is the largest marketing association in the world. It is trusted by nearly 1.3 million marketing and sales professionals a year worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations.

Learn More

Get In Touch

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Ready to build real social leadership within your organization, energize your content marketing strategy, or perhaps just get tips on making a really good chicken soup? We’re here to help! At Blue Focus Marketing, we believe that marketing excellence lies at the intersection of authenticity and ingenuity. Contact us today, and we’ll help you craft a roadmap to social business success.

Address: 810 Dow Road
Bridgewater, NJ  08807

Phone: 908.393.4775

Get Started Today

From workshops to consulting, content marketing to social leadership, we’re ready to supercharge your social marketing efforts.

Contact Us
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