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Inaugural Blog

Whenever you have something exciting you want to share with friends and business associates, such as working feverishly to launch a business, the hardest part is not being able to tell anyone.

After several months of preparation, I am proud to announce Blue Focus Marketing.  Our primary goal is to meet the new business resource needs of ad agencies.  We created a new model for accessing new business insights, intelligence and process.   Our suite of ad agency consulting reports (Winning New Business 360) provide an arsenal of insights and tools to energize the agency’s new business program.   These reports are written for ad agency executives and new business directors.

“This is a new, strategic model for ad agencies seeking expert new business insights to enhance their new business development efforts.  Create a powerful new business plan, attract and engage high-value prospects, develop effective strategies and build dynamic presentations – to win.  These reports also apply the power of social media to win new business” said Mark Burgess, Managing Partner and co-founder.

A core premise driving the development of our ad agency new business reports is the belief that, today, it takes more than strong creative to win new business.  We see the need for stronger strategic focus, ideas and innovation to drive the client’s business results and form a true partnership.

Our new business consulting reports are linked to specific phases of our strategic new business blueprint — the Blue Focus Marketing Advantage.  The goal is to leverage agency new business processes and practices, infused with strategic and tactical insights.

We created an entirely new model in this space.Winning Is Everything

We realized that a gap exists in the availability of actionable information for new business.  This realization led to creating and packaging a suite of three new business consulting reports into a convenient, downloadable format.  Now, agencies can choose to download the full Winning New Business 360 Suite or purchase Reports 1, 2 or 3 individually. These Reports provide valuable insights, whether the agency is just starting to develop a new business plan or is feverishly preparing for a new pitch.

Some of our initial blogs will include a series of cutting-edge articles on the topic of creativity.  You will learn how creativity can be more effectively incorporated in your organization.

To support our robust business development offerings, our blog will provide deeper vision into the distinguishing elements of creativity in agencies.  Blog contributor Brian Slattery (@BrianSlatts) will delve into an ongoing study of inspiration, habits and commentary from some of the industry’s most influential creative forces. What allows innovative advertising solutions to take shape?  How can you engender creative problem-solving to exist in your firm? How is technology melding with industry creative concepts? Answers to these questions and more await.

We are excited about our new venture and invite you to follow our progress.


Meet #MarketerMonday Greats on #MMchat ! Blue Focus Marketing will be Live Tweetchat guests on Monday, Aug 23rd at 8:00 PM EST.  Join Us! http://bit.ly/MMchat #MM Hosted by:  @TheSocialCMO http://bit.ly/925cIT

To learn more about Blue Focus Marketing, go to the media room and read our Fact Sheet and Press Release.

Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

Please check out @SocialEmployee media buzz!

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