Last year, my colleague Tom Pick (@TomPick) and I introduced the #Nifty50 awards, which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we’ve narrowed the criteria a bit to focus specifically on individuals who work for technology companies, and asked our readers to nominate the men and women they thought were most deserving of the award.
In order to qualify this year, each #Nifty50 nominee had to work for a technology company such as software, hardware, IT services or telecom. Nominees working for tech-focused venture capital, advisory and analyst firms were also allowed. The size of the company or the number of people it employed did not matter.
Especially important to us was putting emphasis on social executives, members of the C-Suite active in social media who are working to create a culture of transparency and authenticity in their companies. For that reason, all nominees had to be employed at the director level or above in their respective companies. None of these executives had to be “techies,” so to speak, but they did have to work for technology companies.
A week ago, Tom announced the 2012 #Nifty50 Women on his Webbiquity blog, and now I am pleased to announce the winning 2012 #Nifty50 Men. Each of these men has performed outstanding work promoting social business practices in the past few years, and all have emerged as powerful thought leaders as the tech world learns to adapt to the demands of the digital bazaar. The #Nifty50 Men are remarkable not only for their leadership, but for the passion they bring to everything they do, energizing customers, employees and other influential members of their community.
This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. If there’s one thing this year’s winners have taught us, it’s that one of the most important aspects of being a leader in social business is giving back to the communities that make this work possible in the first place.
With this in mind, we are proud to introduce the#Nifty50 Kids project, which aims to bring cutting-edge technology to underprivileged kids throughout the country in order to help better prepare them to become our business leaders of the future. Several renowned organizations have expressed interest in sponsoring this cause, and we are confident that with their help we will be able to make this dream a reality in the coming year.
It is our hope that one of our award recipients will champion the 2013 #Nifty50 Kids cause. Doing good deeds in the community is not only the right thing to do, but in the age of social branding it also makes good business sense. Brands willing to engage with and give back to their communities will see these efforts rewarded with increased sales, market share and—most important of all—improved brand loyalty.
“The future of profit is purpose.”
The concept of a brand’s “purpose” extends in many different directions, but it begins with strong leadership in the C-Suite. The social executive has a responsibility to clearly define a brand’s vision and the best practices for making that vision a reality. By engaging their employees with a clearly defined social agenda, these innovative leaders will help develop a culture of engaged, enthusiastic employees who will then become effective brand ambassadors as the world marches forward into the age of social business.
Coming next year, Tom and I will be honoring #Nifty50 Women and Men Writers, to include bloggers, journalists, authors and PR professionals. Just like this year, we will be asking our community to nominate their favorite leaders in this field.
So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. It’s been a great year for social business, thanks in large part to the engagement and leadership these 50 men have provided. Once you’ve taken a look at these Twitter innovators below, don’t forget to check out the 2012 #Nifty50 Women at Webbiquity too!
Chris Adams – @chrishadams
Based in Barrie, Ontario (just north of Toronto), Chris is CTO and co-founder of gShift Labs, a developer of web presence optimization software for midsized companies and agencies. Prior to starting gShift, Chris was a co-founder of Hot Banana Software, a search engine-friendly web content management system that was acquired by Lyris Inc. in August 2006.
Vala Afshar – @ValaAfshar
Vala Afshar is the Chief Customer Officer for Enterasys Networks, responsible for worldwide customer service and support operations. An award-winning inventor of social technologies and customer services operations, Afshar is considered a pioneer in cloud computing, social collaboration, business intelligence and customer relationship management (CRM). Afshar’s teams have been recognized numerous times for their customer satisfaction, net promoter score, and service innovation achievements. Enterasys’ customer service and support is universally recognized as true company differentiation. Afshar is also the author of The Pursuit of Social Business Excellence, a new book that will be published on September of 2012.
David Alston – @davidalston
David Alston, CMO at Salesforce Radian6, focuses on international brand building through his work in social media monitoring, outreach and engagement. As someone who prizes human interaction, Alston has become one of the most-followed CMOs on Twitter. He has also parlayed his unique style of outside-the-box social media marketing strategies into regular engagements as a featured speaker or panelist at numerous marketing, blogging and social media events.
Jeff Ashcroft – @JeffAshcroft
Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain and third party logistics. Jeff is the true social media visionary who created SupplyChainNetwork (@SupplyChainNtwk) & The Social CMO, a blog that brings 35 senior marketing minds together and is now one of the top Ad Age Power 150 Marketing sites. Jeff also founded and hosts #MMchat as @TheSocialCMO every Monday at 8 pm EST. The chat, which has been running for more than two years, was named one of the top social marketing Twitter chats by Mashable.
Jonathan Becher – @JBecher
As the Chief Marketing Officer of SAP, Jonathan oversees the development and execution of marketing strategy around the globe. Jonathan strives to drive improved business results, uncover new business opportunities and guide strategic decisions that help SAP run better. He is an active participant in social media, author of the popular blog Managing By Walking Around, a frequent speaker at industry events, and a published author on multiple subjects.
Lee Bogner – @LeeBogner
Lee Bogner is VP, Business Development and Social Strategy at Kred/PeopleBrwsr, a global social data analytics, marketing and CRM innovator. A former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics and eCommerce worlds. He was an early adopter of LinkedIn and Twitter , and is a frequent speaker at industry conferences and universities. Founder of St. John’s University’s Tobin Social Media Ambassadors program, Lee is also an advisor at several New York university business schools, social media organizations, and Internet and mobile startups.
Jim Boxmeyer – @jboxmeyer
Jim works on the front lines of cyber security defending the world’s largest network from all types of cyber security attacks. Jim leads the AT&T Global Response Team, which performs security research and incident response for the AT&T global network. Jim is also a regular contributor to the AT&T Network Exchange Blog, where he discusses emerging cyber security threats and trends.
John Boyle – @brandflair
Currently responsible for Dell’s Digital Fulfillment programs representing Enterprise, Consumer and Merger & Acquisition product needs (e.g., entitlements, licensing and software fulfillment), John Boyle is a technology veteran with over 19 years experience in enterprise software, financial services and healthcare at companies such as, Oracle, Ameriprise, BroadJump (now Motive), and Convio and as an individual consultant. Boyle attended Seattle University, where he earned a degree in Communication, and believes that all people can enhance their personal and professional brands using social media and “more than 15 pieces of flair.” He loves writing about many topics on his personal blog Brandflair, including technology, branding, social media, marketing and personal interests John calls “LifeFlair.” John is a fun and engaging presence on Twitter, Facebook, LinkedIn and Pinterest and also blogs for Dell.
Michael Brenner – @BrennerMichael
Michael Brenner is a Sr. Director of Global Integrated Marketing and Content Strategy for SAP. He is the author of B2B Marketing Insider, chief editor for the SAP Business Innovation Blog and co-founder of the social news site Business2Community. Michael has been working in marketing and sales for nearly 20 years in various roles where he uses customer insights and effective content to drive sales, ROI and customer loyalty. Michael believes that businesses need to become more social and to become publishers with dynamic content destinations that attract their buyers in the earliest stages. He also believes that marketers need to stop focusing on activity-based plans and put their customers first.
Scott Brinker – @chiefmartec
Scott Brinker is the co-founder and CTO of Ion interactive, a provider of web marketing optimization software and services. He also produces the blog Chief Marketing Technologist, which explores the intersection between marketing, technology and management.
Christopher Burgess – – @burgessct
Christopher Burgess – COO & CSO, Atigeo—co-author of Secrets Stolen, Fortunes Lost—writes about Online Safety, Hunger and Human Trafficking on his personal blog, Burgessct.com, while also addressing social network/media security and privacy issues touching our personal and professional lives through his blogs at Huffington Post . Christopher is an often-sought speaker who addresses the unsavory side of social media not touched by many. His recent projects include the sites Red2012Blue.com and Blue2012Red.com, which track and collect the social media posts of the 2012 presidential candidates.
Nigel Cameron – @NigelCameron
Nigel Cameron is a futurist and strategic adviser who blogs at FutureOfBiz.org on the business impacts of emerging technologies and exponential change. His focus is on “asking tomorrow’s questions” and the global environment; in one recent year, he was invited to speak on all five inhabited continents. He is also president of a Washington think tank, and has represented the United States in contexts including the United Nations, UNESCO, and the European Union.
David Christopher – @davidchris
David Christopher is Social Media Business Leader for EMEA at Oracle and owner of StopThinkSocial.com, a blog designed for sharing his thoughts and experiences on how to adapt to constantly evolving social media strategies. Through his work, Christopher focuses on social networking and social media strategist for large enterprises, working to foster the “change in mindset” required for the adoption of new media policies.
Jeffrey L. Cohen – @JeffreyLCohen
Jeffrey L. Cohen is a Social Strategist at Salesforce Radian6, where he works with B2B and B2C enterprise companies to assess their social media strategy and adoption, and advises them on how social media marketing, communications and engagement can help them meet their business objectives. Jeff is co-author of The B2B Social Media Book, and also co-founder and Managing Editor of SocialMediaB2B.com, the leading online resource for social media’s impact on B2B marketing.
Dan Cristo – @dancristo
Dan is a New Jersey-based SEO who gladly spends his nights and weekends fiddling away on Triberr’s code base. Always the entrepreneur, Dan started his first company in college, and has been building things online ever since. Say “hi” to Dan on Twitter, or better yet, check out DanCristo.com where he muses about startups, leadership and SEO. Join Dan for Tribeup NYC “The Takeover” Sept. 22nd, bloggers from around the world take over New York City.
Michael Dell – @MichaelDell
Michael Dell is the chairman of the Board of Directors and Chief Executive Officer of Dell, which he founded in 1984 with $1,000. With over 20,000 LinkedIn connections and a large Twitter following, Dell is a strong example of a social executive who “gets it.” In 1998, Michael formed MSD Capital, and in 1999, he and his wife established the Michael & Susan Dell Foundation to provide philanthropic support to a variety of global causes. Dell also serves on the Foundation Board of the World Economic Forum, the executive committee of the International Business Council, is a member of the US Business Council and the Business Roundtable, and serves as chairman of the Technology CEO Council. He also serves on the governing board of the Indian School of Business in Hyderabad, India, and is a board member of Catalyst.
Dino Dogan – @dino_dogan
Dino Founded Triberr in March of 2011. He calls himself a lousy martial artist, but he’s quietly confident that he could take on most people who come his way. That’s not to say that he doesn’t have a sensitive side, he’s also a singer/songwriter. His blog, DIYBloggerNET may be the highest converting blog in the Blogosphere. He’s a quiet reader and a loud Speaker, and a great person to party with. Join Dino for Tribeup NYC “The Takeover” Sept. 22nd, bloggers from around the world take over New York City.
Paul Dunay – @PaulDunay
Paul is the Chief Marketing Officer of Networked Insights, a leader in social media analytics and author of five books in Wiley’s “Dummies” series. His unique approach to marketing, which he has developed over the course of 20 years, has led to numerous awards and recognitions, including BtoB Magazine’s “Top 25 B2B Marketer of the Year” for 2010 and 2009 and the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. Dunay’s blog Social Media Darwinism has been recognized on many lists of top marketing blogs.
Rob Enderle – @Enderle
As President and Principal Analyst of the Enderle Group, Rob Enderle is considered one of the most influential technology pundits in the world. Through his company, Enderle provides regional and global businesses with guidance for creating credible dialogue with the market, targeting customer needs, creating new business opportunities, anticipating technology changes, selecting vendors and products, and practicing zero dollar marketing.
Rob England – @theitskeptic
Rob England consults on IT management, strategy, governance and practices at Resultex and the DeFine Group. He has also gained some notoriety as the award-winning IT Skeptic, and is also an international content provider, speaker and webinar presenter, as well as a writer of blogs, articles, papers, videos and other content. In 2011 England was awarded the inaugural New Zealand “IT Service Management Champion” award by itSMFnz.
Joe Fernandez – @JoeFernandez
Joe Fernandez is the co-founder and CEO of Klout, a service that measures a person’s influence and reach via social media channels. As his work with Klout would suggest, he is a champion of networking through technology, and is always looking for the best way to bring the world to him, and vice versa. Fernandez says on his Tumblr page he is “really good at falling on [his] face but even better at getting up swinging,” an ethos he championed while crashing on friends’ couches in the midst of getting Klout up and running a few years ago.
Jon Ferrara – @Jon_Ferrara
A social entrepreneur at heart, Jon Ferrara founded GoldMine Software in 1989, where he served as the executive vice president of the company until it was sold in 2000. GoldMine is one of the best-selling CRM products that helped pioneer the entire Sales Force Automation (SFA) and Customer Relationship Management (CRM) market. During this time, Ferrara was awarded the “Ernst and Young Entrepreneur of the Year Award,” while GoldMine was named PC Magazine’s “Editor’s Choice” in 1993, and again in 1995, 1996 and 1997. In 2009, Jon founded Nimble to create an extensive social business platform designed to help business professionals better manage their relationships with contacts and clients.
Mark Fidelman – @MarkFidelman
Mark Fidelman is an influential leader the subject of Social Business, Cloud/SaaS and Mobile Social Networks and has been featured in the New York Times, Forbes, Techcrunch, and ReadWriteWeb. Fidelman authors the Socialized and Mobilized column on Forbes.com, and is also a regular contributing writer at Business Insider, Technorati, CIO.com, CloudAve, SeekingAlpha, Internet Evolution and SeekOmega. He is known for his industry public speaking and keynote presentations, some of which can be found on slideshare.net. Mark is the author of “Socialized! How the Most Successful Businesses Harness the Power of Social”, a new book to be published in November, 2012.
Ian Gertler – @IanGertler
Ian Gertler has been a long‐time proponent of the philosophy that technology and innovation would spur new business opportunities while providing solutions for the world’s challenges. Aside from his roles assisting online advertising pioneers, social media and mobile visionaries, and countless Fortune 500 leaders (currently with the IBM Smarter Computing team), he guides many other organizations on the integration of social business, social media and mobile into their marketing and communications efforts). Ian has served in a variety of advisory and Board-level capacities, was named one of the Top CMOs on Twitter Worldwide by Social Media Marketing Magazine and served as a judge for many years with the Web Marketing Association.
Andrew Grill – @andrewgrill
Australian born, London-based Andrew Grill is the CEO of leading online influence platform Kred, the measure of influence and outreach in communities connected by interests. A disciplined executive with a record of building social marketing campaigns based on deep analytics, Andrew is one of the world’s foremost advocates of engaging influencers and “local rockstars” to foster strong customer relationships. He is also the editor of social and mobile blog LondonCalling.co.
Kent Huffman – @KentHuffman
Kent Huffman is the CMO of BearCom Wireless and co-publisher of @SMMmagazine. He is also the author of 8Mandates, a new book featuring 28 social media marketing success stories from a variety of industries—including large and small B2C and B2B organizations. It is absolutely filled with countless bits of practical advice, poignant anecdotes, and real-life success stories. He is the creator of #MarketerMonday. In addition, Kent is a customer experience advocate and supporter of Wounded Warrior Project. Check out his Top 100 Marketing Professors on Twitter, Top 100 CMOs on Twitter, Top 100 Marketing Authors on Twitter.
Brian Kardon – @bkardon
Brian Kardon is a CMO to watch in the SaaS industry. He was the driving force behind Eloqua’s explosive growth and success (IPO this year), now CMO at Sequoia-backed, big-data-for-sales company Lattice Engines. Brian tops most CMO and Twitter lists, and is super-smart and well-connected.
Tony Karrer – @tonykarrer
Tony is one busy (yet highly social) guy. He’s been an outsourced CTO for more than 30 startups, most notably eHarmony, and has consulted with a wide range of organizations including Citibank, Lexus, Microsoft, Hilton, and Warner Music. He’s the founder of Aggregage and co-founder (with Tom Pick) of the B2B Marketing Zone portal for B2B blogs and the Social Media Informer social media content aggregation site.
Nick Kellet – @NickKellet
Nick creates & curates ideas by playing with the future. He’s currently building the @Listly brand, which was recently named “The Ultimate Tool for Building a List Post.”Nick sold his previous BI/Segmentation startup to BOBJ (now SAP). Nick also self publishes an award-winning boardgame, GiftTRAP, themed around personal preferences and gifts, which is available globally in 12 languages.
Tim Kopp – @tbkopp
Tim Kopp was an early pioneer in Interactive Marketing, and has 15 years of executive level, award-winning success by building great teams, developing partner relationships, and implementing highly strategic customer-focused marketing campaigns. In his current role as Exact Target’s CMO, Tim leads a global team of over 100 marketing experts that are committed to making a lasting impact on the software and interactive marketing industry. Tim’s awards include the Indianapolis Business Journal’s “40 Under 40,” Finalist for “CMO of the Year,” by the CMO Council and Finalist for “The Best & Brightest Award” from Ernst & Young.
Mike Mahanay – @mahanay
Mike Mahanay is the Chair of the Western Oregon University Foundation and the General Manager of sales and marketing at CTL, a Portland, Oregon-based technology solutions company. Mahanay considers the core lessons learned he’s learned through his distinguished career that still apply to be: Empathize with the customer. Put yourself in their shoes. Develop a relationship with them and respect them. By understanding their needs and helping them instead of selling to them, you have created value.
Chuck Martin – @chuckmartin
Chuck Martin is the CEO of The Mobile Future Institute and Director of the Center of Media Research at MediaPost Communications Inc. Through his research and public speaking, Martin has been a digital pioneer in the interactive marketplace for more than a decade. He is the author of “The Third Screen: Marketing to Your Customers in a World Gone Mobile”, a book in which he defines the implications, strategies and tactics for businesses to thrive in this coming mobile revolution. Martin is also a New York Times business bestselling author of The Digital Estate. He has also penned seven other books, including Net Future. He has appeared on CNN, CNBC, Fox and ABC-TV News Now.
Jon Miller – @jonmiller
Jon Miller leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center. Before co-founding Marketo, Jon held positions at Epiphany, Exchange Partners, and Gemini Consulting. He is author of the popular Marketo blog, Modern B2B Marketing, and of the comprehensive handbook, The Definitive Guide to Marketing Metrics and Analytics. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue.
Craig Newmark – @craignewmark
Craig Newmark is most famous for co-founding Craigslist, one of the 10 most-viewed English language sites in the world. Newmark tends to eschew terms like “leader” and gravitate more towards collaborative terms like “builder.” This mindset better allows him to connect with and learn from the many other dedicated people he encounters in the business world, fostering a spirit of cooperation and collaboration.
Mark Palony – @MarkPalony
Mark is an experienced marketing communications executive and social media practitioner, man of varied musical tastes (both Frank Sinatra and Metallica are favorites) and author of the Wondering Out Loud blog. He’s also Director of Marketing at OptiMine Software, a paid search bid optimization software developer headquartered in St. Paul, Minnesota.
Brad Rencher – @bradrencher
Brad is the Senior Vice President and General Manager of Adobe’s Digital Marketing business, one of the world’s largest SaaS businesses and creators of the industry’s leading digital business optimization platform. A thought leader in the digital marketing space, Brad regularly presents at numerous industry conferences and trade shows on topics such as digital marketing, advertising and publishing, big data, mobile, social, and business optimization. Brad also blogs about these topics and other digital marketing news. Prior to Adobe, he executed mergers and acquisitions and capital-market financings for leading technology clients at Morgan Stanley.
Brian Rice – @BrianSRice
Brian Rice works in Global Marketing at SAP on the Social Media Strategic Services Team, where he manages the company’s social media monitoring program. In addition, he is an adjunct professor at Cabrini College, where he teaches “Principles of Marketing” and “Digital and Social Media Marketing.” He is also a founder of the popular blogging community Business2Community.com. You can request to become a contributor to Business2Community.com by emailing him at [email protected].
David Sacks – @DavidSacks
David Sacks is the CEO and co-founder of Yammer. David has been involved in the Internet space for 10 years as an entrepreneur, executive and investor, starting with PayPal in 1999. He was PayPal’s Chief Operating Officer and product leader, taking the company from startup to IPO and eventual sale to eBay for $1.5 billion. Subsequently, he founded Geni.com, a genealogy website that enables millions of family members to collaboratively build an online family tree. He also produced and financed the movie Thank You For Smoking.
Patrick Schaber – @PatSchaber
Patrick Schaber is the Vice President of Global Marketing at Communications Systems, Inc. His wide range of marketing experience includes marketing management, product development, social media, search and online marketing, product launches, advertising and lead generation. Schaber is an active member of social media communities including LinkedIn, Twitter, and Facebook, and his blog The Lonely Marketer continues to attract large numbers of subscribers.
Holger Schulze – @HolgerSchulze
Based in Washington, DC, #Nifty50 alumnus Holger Schulze is Vice President Marketing at application performance management software vendor eG Innovations. He is the founder and manager of two highly successful and active groups on LinkedIn (the 40,000-member B2B Technology Marketing Community and the 120,000-member Information Security Community), and writes the Everything Technology Marketing blog.
Mike Schwede – @mikeschwede
Mike Schwede cofounded the digital marketing agency Orange8 Interactive at the age of 22, where he served companies like McDonald’s, EA, Nivea/Beiersdorf, AXA or TUI. Ten years later, he sold and the agency became Goldbach Interactive. This year Mike took off to concentrate on the “really important things”: his family and time for inspiration. He is a speaker and his lessons about Social Media Monitoring and Analytics have proven to be invaluable. His next venture is a new startup called Cooala, which tries to connect brands and consumers playfully in a new, straightforward way.
Rawn Shah – @Rawn
Rawn Shah is a Social Business Strategist for IBM and writes the Connected Business blog for Forbes, where he examines the on-going evolution of how business is now conducted: the new rules, roles and structures that rely on closer relationships across and between organizations. He covers new and freshly rediscovered theories and practices in business management, processes and opportunities. He speaks frequently on organizational transformation, social processes and the future workforce. His seventh book, Social Networking for Business was published by Wharton School Publishing/Pearson in 2010.
Andrew Spoeth – @andrewspoeth
Andrew Spoeth leads social media strategy for CA Technologies, focusing on audience growth, engagement and demand generation. He is passionate about the intersection of marketing, technology and the arts.
Bill Strawderman – @MarketingBard
Bill Strawderman is the Executive Director, B2B Digital Marketing and Social Media at AT&T, where he has worked for over 21 years. Strawderman has seen and experienced a number of technological changes—from the emergence of the Internet to the proliferation of social media. With a passion for creating ideas that matter, Bill spends his time evolving idea platforms to become more accessible, relevant and trustworthy. Strawderman writes for AT&T’s Networking Exchange blog, as well as his own blog, The Marketing Bard.
Tim Suther – @timsuther
Tim Suther is Chief Marketing & Strategy Officer at Acxiom, where he is responsible for global marketing, strategy and business development activities. Suther is also a member of the Direct Marketing Association Board of Directors, the Board of Advisors for Loyalty 360, and the North American Advisory Board for the CMO Council. He is a critically acclaimed speaker and author who regularly presents on breakthrough performance at leading global events, including Forrester Research Forums and Wharton Marketing Conferences.
Lance Weatherby – @lance
Lance Weatherby launches and builds Internet companies. Currently he works as the COO of Half Off Depot. Previously he was a startup catalyst with the atdc at Georgia Tech, where he focused on helping Internet startups. He has also co-founded Skribit, Twitpay and Socialytics. When he’s not busy getting new companies off the ground, he’s sharing his thoughts on his blog, Force of Good.
Steve Woods – @stevewoods
Steve Woods in the CTO at Eloqua, where he has guided the building of the company to a market leading position in Marketing Automation and Demand Generation. Woods is passionate about innovation, SaaS and cloud computing software evolution, marketing automation, and analytics. He is also the author of the book Digital Body Language, which discusses how to decipher customer intentions online. Woods is a frequent speaker at various forums involving B2B marketers.
Gil Yehuda – @gyehuda
Gil Yehuda is the Director of Open Source at Yahoo! Interested in how people collaborate, Enterprise 2.0, social technologies. He is also an avid tea drinker, and shares his thoughts about the social experience on his blog, Being Open With You.
Mark Yolton – @MarkYolton
Mark Yolton is Senior Vice President of Digital, Social, and Communities leading SAP’s strategic participation on SAP’s website, public social media, and hosted social networks. His team advances SAP’s business goals through engagement in ongoing dialogue with customers, partners, influencers, and other stakeholders.
Dan Zarrella – @danzarrella
Dan Zarrella is the award-winning Social Media Scientist at HubSpot and author of Zarrella’s Hierarchy of Contagiousness, The Social Media Marketing Book and The Facebook Marketing Book. His webinars in his “Science of…” series have drawn upwards of 30,000 registrants, and he holds the Guinness World Record for the largest webinar ever. His Science of ReTweets Report analyzes the when, why and how Twitter users retweet things, and explains how marketers can effectively get more retweets. His TweetPsych linguistic analysis tool allows users to generate psychological profiles of any other Twitter user or list based on the contents of their Tweets.
Winners from 2011!