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Announcing Upcoming McGraw-Hill Book (Aug 23, 2013): The Social Employee! @SocialEmployee

 

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We are pleased to announce the release of our new video “Think of a Brand as a Planet” in anticipation of the upcoming release of  The Social Employee: How Great Companies Make Social Media Work, out August 23 through McGraw-Hill!

In The Social Employee, we go behind the scenes with several leading brands—including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

The video, the first in a series to launch The Social Employee, spotlights the dynamic relationship between a brand and its employees. In an era where employee job satisfaction is startlingly low, brands have an increased responsibility to build thriving cultures of engaged social employees.

Peak inside The Social Employee and pre-order your copy today!

Companies can drive brand value and learn to generate measurable and sustainable ROI in the digital bazaar. It all begins by building strong collaborative relationships among employees, across departments, and driven by the C-Suite.

After all, as we illustrate in The Social Employee, a brand cannot communicate externally until it can communicate internally.

A special thanks to our creative team who helped us with the production of this video. Thanks to Dylan Hoffmann, video animator and Chas Hoppe (@choppyrocks) for his charming voiceover!

Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

Please check out @SocialEmployee media buzz!

Click Here

 
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