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SmarterPlanet_IBM_Chat

This Thursday, October 10, from 12-1 p.m. ET, I will be the featured guest on IBM’s #P4SPChat series. The chat, part of IBM’s Smarter Planet program, will be focused around the ideas presented in our Amazon best-selling book The Social Employee (McGraw-Hill, 2013). The Smarter Planet #P4SPChats have proven to be a consistently engaging forum for exchanging and debating ideas relating to the future of social business, and I am very excited to be a part of what should be a riveting discussion.

Questions to be covered in the chat include:

Q1: What’s your definition of a socially empowered employee?

Q2: Social media for businesses is not just marketing. How has social energized the workplace? 

Q3: How can businesses empower employees to get involved on social and integrate it into day-to-day tasks? 

Q4: How are employees able to drive social innovation within a company?

If you’re curious to see what I have to say to the questions above, or if you have questions of your own that relate to social business, employees, or executives, I hope you’ll join us for the chat.

Recent #P4SPChats have featured employee leaders in the IBM ranks such as Luis Benitez (@LBenitez), Ed Brill (@EdBrill), and Rashik Parmar (@RashikParmar). For recaps of these, and many other, #P4SPChats, please visit the Smarter Planet page on Storify.

In other news, The Social Employee continues to make headlines and spark conversations in business circles, with recent mentions in Huffington Post and Advertising Age. In the book, we reveal the social business success stories behind brands like IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo, laying out the tactics that have put these brands on the social frontlines in the 21st century. While each of these companies took their own paths to innovation, all were motivated by the same unifying principle: the path to social business lies through empowering the social employee.

Have you picked up your copy of The Social Employee yet? Share your thoughts in the comments below.

Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company  

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