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If you don’t have your copy of The Social Employee yet, the 2013 Pivot Conference is the time to get it! On October 16 at 10:35 a.m. in the Pivot Exhibition Hall, Blue Focus Marketing founders Cheryl Burgess and Mark Burgess will be signing copies of the Amazon best-selling book, The Social Employee.

The book signing is sponsored by Dynamic Signal, whose community engagement and content curation platform is demonstrating to the business world how powerful an engaged social employee can be. We are very happy to be joining with Dynamic Signal in this event and look forward to continuing our relationship with the brand in the future.

The 2013 Pivot Conference will take place on October 15 & 16 in New York City as part of a larger, loosely affiliated group of conferences and events known as Social Week. This year’s Pivot theme is “The Total Digital Experience,” a promising theme for what is sure to be an exhilarating conference full of cutting-edge presentations and discussions.

In addition to The Social Employee book signing, we will also be facilitating a discussion called “Inside Out: Innovating Internally to Innovate Externally” on October 16 at 9:40 a.m. Please join us as we discuss the concept of “the social executive,” why this new breed of leader is so important, and what their presence means for social business. Joining us for the discussion are David Edelman, Partner, Marketing and Sales Practice at McKinsey & Company; and Dana Williams, Director, Integrated Marketing and Communications at Southwest Airlines.

For a full list of speakers, and to get more information on the conference agenda, please visit the Pivot Agenda page. To register for the conference, click here.

20% discount for Pivot Conference NYC Oct 15-16. Promo code is BlueFocus 

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We hope to see you there!

Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

Please check out @SocialEmployee media buzz!

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