Upon returning from the Pivot Conference (@PivotCon) in New York City a couple weeks ago, we were very excited to see my interview with Dorie Clark (@DorieClark) in Forbes. The interview, titled “The Best Way to Prevent Social Media Disasters,” explores the ideas co-author Mark Burgess and I lay out in our Amazon bestseller, The Social Employee: How Great Companies Make Social Media Work (McGraw-Hill). Clark expertly takes the basic arguments of our book one step further by asking a key question: what happens when employees betray their brand’s trust?
This is an excellent question, one which Clark illustrates through the example of some rogue Domino’s employees posting inappropriate content on YouTube. But as I explain in the interview and as we illustrate in The Social Employee, these kinds of fears are precisely the reason why brands should begin the social engagement conversation immediately. As history has shown us time and time again, knowledge is humankind’s greatest tool in our arsenal. When brand’s teach their employees about the power, reach, and potential consequences online engagement can have, the chances of miscues or blunders are actually greatly diminished.
But I’ll stop there and let you read the rest of the article for yourself. My thanks once again to Dorie Clark for taking the time to interview me, and to Forbes for publishing this great piece!
New Video: “What is a Möbius Strip?”
Last week, we also released our third video in support of The Social Employee, titled “What is a Möbius Strip?” In the video, we explore the book’s signature model for social engagement, one with infinite possibility and endless points of entry built right into it! After all, each of us occupies a myriad of different roles as we engage online daily, and it’s time for a model that reflects this constant renegotiation of roles. Watch the video below and let us know what you think!
Are you ready to join the @SocialEmployee revolution?
“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” —JEZ FRAMPTON, Global Chairman and CEO, Interbrand
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
FOREWORD by David C. Edelman (@davidedelman), Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company
AFTERWORD by Kevin Randall (@kevinbrandall), Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and a columnist for Fast Company