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Pivot Mark Burgess and Kare Anderson

During the whirlwind of activity that was last month’s Pivot Conference, I had a chance to sit down briefly and talk with Kare Anderson (@KareAnderson), who was kind enough to write a nice piece on The Social Employee (McGraw-Hill, 2013) for Forbes back in August. As always, Kare was a pleasure to speak to. It’s never easy to try to get to the essence of a whole book in the span of a couple minutes, but I thought one thing Kare said, that soon we will all be living in a simultaneously “unbounded and bounded world” in business was especially spot-on.

Such a statement might sound contradictory to some, but in reality that’s exactly what the “guardrails” concept popularized by Adobe is all about. It’s true that inevitably there have to be some limits on what a person can and cannot do as a digital brand ambassador. However, within the safety of those boundaries, a social employee should be able to explore and experiment however they think might best service the brand.

In fact, a truly activated social employee will also have a forum within the brand to share both their eventual blunders (no employee or brand is perfect) and their greatest successes. With that knowledge, social employees can then work together to help flesh out those guardrails into best practices. So while there may be limits, in the most successful social businesses, employees have a say in what those limits look like and how they affect the brand’s engagement strategies. That is the essence of success in an unbounded and bounded world.

Watch the video below for more on this and other concepts found in The Social Employee.

Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company  

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