Blue Focus Marketing® (@BlueFocus) is excited to announce that founders Cheryl Burgess (@CKBurgess) and Mark Burgess (@MNBurgess) will be speaking at the 7th Annual Social Business Forum, set to take place at the Marriott Hotel in Milan on July 1 & 2. The event, which is organized by OpenKnowledge (@openknow), brings together many prominent thought leaders in social business and is considered Europe’s leading event on employee empowerment, customer engagement, and collaborative innovation.
For Blue Focus Marketing®, the event is an opportunity to expand on many of the concepts introduced in the Amazon best-selling book The Social Employee (McGraw-Hill, 2013). Both presentations will approach the world of the social employee (@SocialEmployee) from different angles, with Cheryl Burgess examining how social executive leadership drives social business success, and Mark Burgess laying out a blueprint for creating a thriving social business pilot program.
As a way of announcing this year’s Social Business Forum, the Harvard Business Review Italy, one of the forum’s sponsors, will also be publishing a 70 – 90 page booklet in June, with contributions from both Cheryl Burgess and Mark Burgess, as well as many of the forum’s other speakers.
For further details, announcements, and information on the forum’s agenda, please visit the Social Business Forum website. And stay tuned to the Blue Focus Marketing blog and Twitter feed for more information and content relating to the forum in the coming weeks.
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” —JEZ FRAMPTON, Global Chairman and CEO, Interbrand
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and a columnist for Fast Company and The Atlantic