We are excited to announce that we will be taking part in an upcoming podcast with Robert Thompson (@RobertHThompson) for his Thought Grenades blog. The podcast, set to broadcast on Monday, May 12 at 10 PST, will explore many of the concepts in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013).
Thompson, a leadership writer, speaker, and author of the book The Offsite: A Leadership Challenge Fable, specializes in executive coaching and empowering today’s leaders for the dawning era of social business. With the idea of the social executive a topic of focus both in the The Social Employee and in our own thought leadership posts here on our blog, the conversation is sure to be an exciting meeting of minds.
You can listen to the podcast here. And be sure to check out Thompson’s rich archive of podcasts. Past conversations have featured Alan G. Robinson and Dean M. Schroeder, co-authors of The Idea Driven Organization; Joseph A. Michelli, author of Leading the Starbucks Way; and Carmine Gallo, author of Talk Like TED.
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” —JEZ FRAMPTON, Global Chairman and CEO, Interbrand
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and journalist for The Economist and Fast Company
We hope you will tune in!