Yesterday, we had the pleasure of speaking with Robert Thompson (@RobertHThompson) for his weekly Thought Grenades podcast. The conversation centered around the ideas and stories covered in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). We enjoyed our time talking with Robert tremendously and couldn’t believe how quickly the time went by.
During our half-hour conversation, we discuss:
- What a social employee is, how they already exist in the workplace, and how they can be activated.
- The value of employee engagement, and why the command-and-control model is on the way out.
- What it means when we say a brand cannot communicate externally unless it first learns to communicate internally.
- How brands like Adobe and IBM developed comprehensive social media policies to empower their social employees.
- What personal branding is and why it is essential to the success of both businesses and employees—what we refer to as “the mastering of being found.”
- Why the social executive is so essential to driving real social business adoption.
- How a social business pilot program can help companies begin the social business adoption process without taking on too much risk.
- Whose job it is to implement the new social business communication strategy—marketing is no longer just the job of the marketing department!
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” —JEZ FRAMPTON, Global Chairman and CEO, Interbrand
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and journalist for The Economist and Fast Company