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OpenKnowledge Social BusinessIn early July, we had the privilege of participating in the seventh annual Social Business Forum (@SocialBizForum) in Milan. At the event, Blue Focus Marketing President, Mark Burgess (@MNBurgess) and I gave a speech titled “The Rise of the Social Employee & the Social Leader,” which expanded on the many concepts presented in both our best-selling book, The Social Employee (McGraw-Hill, 2013) and Mark’s recent TEDx talk.

The content of this speech also made it into the June, 2014 issue of the Harvard Business Review Italia in the form of two separate articles: “Piloting the Future of Social Business – Branding From the Inside Out” by Mark Burgess, and “How the Social Executive Seizes Opportunity” by myself. You can download the file, titled “#Social & Digital Transformation,” here.

The event was organized by OpenKnowledge (@openknow) and was very well attended, bringing together many prominent thought leaders in social business for what is considered Europe’s leading event on employee empowerment, customer engagement, and collaborative innovation. It was an honor to be among so many inspirational business leaders, who continue to bring hope and vision for the dawning era of social business.

In truth, even a month later we are still processing everything—there was enough to see, do, and take part in to last several conferences. So, before closing the book on this excellent event, we would like to give our heartfelt thanks to the following people for helping to make this event such a positive experience. Thank you to Rosario Sica (@rsica), Emanuele Scotti (@emanuelescotti), Enrico de Luca, Alessio Buongiomo, Joseph Sassoon, Enrico Sassoon, Aldo Razzino (@aldorazzino), and Paolo Degl’Innocenti (IBM). You are all essential members of the social business community.

I would also like to give a heart-felt thanks and a digital red rose to Selene Uras (@selene_uras), who was a godsend to us during the conference with her constant support and assistance. Thank you, Selene, for your kindness and energy.


Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

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