Recently, our friend and colleague Tim Fargo (@alphabetsuccess) released an exciting e-book titled Fried Twitter Tales. The collection, which is available for free download here, compiles the experiences of various business professionals as they learned to navigate Twitter over the past several years. It’s a fascinating look at how a platform with such a simple premise—140-character tweets—can facilitate such a wide variety of experiences and exchanges.
The stories here are pretty great, and overall the book packs a lot of punch for such quick read. One particular highlight I enjoyed was Richard Simmonds’s (@RichSimmondsZA) contribution, in which he discussed not only the value of social media mentorship (a cause that lines up very closely with our advocacy efforts in our own book, The Social Employee), but also how to actually seek out and engage mentors via Twitter. I highly encourage you to read the whole thing, but a quick summary can be found on his blog.
With so many great contributions, it was an honor to be invited to join the conversation and contribute my own Twitter tale. I certainly had a lot of stories to choose from, but one that stuck out to me as particularly powerful was an exchange I had with Tom Peters in late 2013, a couple months after The Social Employee was first released. This initial conversation was the catalyst for an exciting exchange of ideas with Peters on the nature of social business, a conversation we at Blue Focus Marketing (@BlueFocus) continue to benefit from today.
- Thought leadership on Twitter (or any social platform) is an ongoing conversation. Sometimes you get to help lead the conversation, but other times you have the opportunity to listen and learn from others.
- Twitter as a platform doesn’t work well for one-way self-promotion. Relationships and conversations are reciprocal. If you contribute something of value and recognize the accomplishments of others, your own contributions will be recognized in time as well.
- When you advocate for others, the conversation can quickly expand. In a public forum like Twitter, an exchange between two people can suddenly build its own audience. New connections can be made through the power of shared ideals—and old connections can be fortified.
Of course, there’s more to it than that (there always is). But in less than a decade, Twitter has grown to serve a variety of professional needs in surprisingly effective ways. From mentorship to leadership and everything in between, Twitter continues to prove that the possibilities it creates are only limited by our own imaginations.
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” —JEZ FRAMPTON, Global Chairman and CEO, Interbrand
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at Movéo Integrated Branding, and journalist for The New York Times, The Economist and Vanity Fair.