I am pleased to announce that I will be speaking at the Conference Board (@Conferenceboard) on Thursday, May 28 as part of their Digital Workplace Seminar Series. The day-long event, titled “Creating, Managing and Evaluating the Digital Workplace,” will be held at The Conference Board in New York, NY.
Joining me at the seminar are a host of prominent social business thought leaders:
- Dion Hinchcliffe (@dhinchcliffe), Chief Strategy Officer, Adjuvi (@adjuvi), LLC, Co-Author of Social Business by Design
- Kristen Ritter (@KristenRitter), Executive Director, Internal Communications, Aetna, Inc. (@Aetna)
- Laura Grover, Senior Digital Strategy Director, Quintiles (@Quintiles)
- David C. Thompson, Director, Organizational Engagement, Boehringer Ingelheim Pharmaceuticals, Inc. (@Boehringer)
- Anders Gronstedt (@AndersGronstedt), Ph.D., President, The Gronstedt Group, Inc.
- Kelly Orr, Senior Communications Specialist, ConAgra Foods (@ConAgraFoods)
Click here for the full seminar agenda
Each speaker will bring their own unique experiences and insights into how to create, manage, and, most importantly, empower a digital workforce of social employees. For my presentation, I will be focusing on what we at Blue Focus Marketing (@BlueFocus) call “The Power of the Employee Experience (EX).” From my abstract:
Companies the world over are focused on the pursuit of User Design (UX) and the importance of the Customer Experience (CX). Many companies are still learning that traditional command-and-control models may not be the best fit for today’s business. And, while user design and customer experience are critical to a firm’s success, leading companies are realizing powerful business results by focusing internally on creating the new social Employee Experience (EX). By creating social employees, companies can create successful social businesses.
So why is it so important to design organizational strategy around a social employee (@SocialEmployee) workforce? In the new digital bazaar, brand engagement is all about your digital footprint. But whereas in previous eras a brand’s footprint was more akin to the large, weighty strides of the mythological bigfoot, today’s social business should strive to be more like the millipede—where the coordinated efforts of each employee helps create a brand that is both nimble and well-traveled. The result is a win-win for both brand and employee, as each reaps the benefits and exposure gained through their mutual support in online communities.
But this is merely the end result. In truth, and to echo the mantra of business guru Tom Peters (@tom_peters), every organization’s first priority should be on training. A brand cannot communicate externally unless it can first communicate internally. With the rise of Big Data and enterprise social software, a lot has changed in the business world the past several years. And with a workforce spanning baby boomers nearing retirement to millennials just beginning their careers, not everyone is on the same page as what these tools mean and how they can be leveraged.
But through a commitment to social learning and employee culture, this knowledge gap can be bridged—creating new opportunities for collaboration, productivity, and, ultimately, an improved customer experience.
But what does all of this look like in action? Register today for the Conference Board’s Creating, Managing and Evaluating the Digital Workplace seminar on May 28 to find out!
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” —JEZ FRAMPTON, Global Chairman and CEO, Interbrand
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.