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The future of social business isn’t about connecting people.

It’s about training people.

The future of social business isn’t about connecting people. It’s about training people. It’s about putting knowledge first. It’s about creating a culture of lifelong learners and empowering social employees to be adaptive, engaged brand ambassadors.

This is the future social giant LinkedIn envisions. And with their recently announced LinkedIn Learning service, that future is one step closer to becoming a reality. This move follows the company’s 2015 acquisition of Lynda.com, an industry-leading e-learning platform. From the LinkedIn Learning blog:

LinkedIn Learning combines the industry-leading content from Lynda.com with LinkedIn’s professional data and network. With more than 450 million member profiles and billions of engagements, we have a unique view of how jobs, industries, organizations and skills evolve over time. From this, we can identify the skills you need and deliver expert-led courses to help you obtain those skills. We’re taking the guesswork out of learning.m

As we explain in our own video tutorial series, “Social Employees: The New Marketing Channel,” which was released earlier this year on Lynda.com, the key to unlocking social processes in the workplace is training. Without this and other programs designed to raise awareness and highlight the benefits of social employee advocacy, organizations will have difficulty generating buy-in and enthusiasm for their social programs.

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