Join us in Chicago for our NEW American Marketing Association (AMA) two-day, employee-driven content marketing workshop. Learn “how” to create a new authentic, employee marketing channel for 2017 that increases engagement and reduces marketing spend.
Are you ready to turbocharge your marketing in 2017 with social employee-driven content marketing strategies?
AMA’s Best Prices Ever
Registration is now open for our new workshop, “Build an Employee-Driven Content Marketing Strategy.” This two-day AMA event takes place Nov. 3–4 at Chicago’s Summit Executive Centre.
At the workshop, attendees will learn:
- An introduction to content marketing, the 80/20 rule of social sharing, and why storytelling matters in social employee-driven marketing.
- The ins and outs of employee-driven content marketing —focusing on how it drives branding success in the digital bazaar.
So why is employee-driven content marketing so important —and how can you unlock its power within your organization? Join Mark Burgess and me in Chicago to learn more.
Welcome to Lynda.com (from LinkedIn)
What you should know before watching this course video.
Culture eats strategy for breakfast.
The Social Employee
offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FOREWORD
by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD
by Kevin Randall, journalist for The New York Time
s, The Economist and Fast Company