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Learn how to create the core story at the heart of your brand to connect with customers and prospects.

In the digital bazaar, content is king. That’s why nearly two-thirds of CMOs consider content production their top priority. But the best content marketing efforts require a plan—and a team of enthusiastic social employees to put it into action.

“Learn:  A 7-Step Blueprint to Content Marketing Success”

So if you’re ready to unlock the great mystery of content marketing, join me on December 5-6 at the Courtyard & Residence Inn by Marriott in Austin, Texas, for “A 7-Step Blueprint to Content Marketing Success,” — an innovative two-day workshop hosted by the American Marketing Association (AMA).

This workshop has been attended by hundreds of marketing professionals in major cities across the country.  It is designed for marketers in any industry, from B2B specialists to B2C evangelists working in startups, global giants, and everything in between. From the course description:

This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this course, marketers will learn how to create remarkable content that gets noticed and produces business results.

Content Marketing in 2017: Better. Faster. Smarter.

Whether it’s a helpful how-to video, a sleek infographic, or a well-crafted blog post, good content makes both your brand and your employees look smarter, more helpful, and more relevant in your industry—a true win/win. Embrace the future and learn how to make content marketing work for you with this exciting new workshop!

How Do I Register?

Registration is now open at the AMA website.

Testimonials from My Previous AMA Workshops

“The content marketing training made me rethink the way we create content and brand messaging, and gave me tools to develop a stronger content marketing strategy, from brainstorm to execution to measurement.”

“I loved it, really helped me gain a deeper understanding of content marketing.”

“I learned everything I need to know to go back to the office and create a winning content strategy.”

About the AMA

The American Marketing Association is the largest marketing organization in the world. The AMA is trusted by nearly 1.3 million marketing and sales professionals a year worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations. The American Marketing Association (AMA) is the largest marketing association in the world. AMA serves organizations and individuals who practice, teach and study marketing across the globe. It serves as a forum for connecting like-minded individuals to foster knowledge sharing and relationship building; to be a trusted resource for marketing information, tools, education and training; and to advance marketing practice and thought leadership. For more information about the AMA, visit http://www.ama.org or follow the latest AMA news at @AMA_Marketing.

Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

Please check out @SocialEmployee media buzz!

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