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Does social employee advocacy actually build brand value—

or is it just a passing phase?

At Blue Focus Marketing, we’ve been fans of building engaged brand ambassadors in the workplace since long before the release of our best-selling book, The Social Employee (McGraw-Hill, 2014). And if the results of a recent Altimeter study are any indication, social employee advocacy is here for the long haul. According to the survey:

  • Consumers respond better to employee posts better than they do to branded posts—with 21 percent reporting liking an employee post.
  • Employees report feeling “more connected and enthusiastic” about their companies as a result of social advocacy.
  • Employee advocacy was found to assist recruiters and support employment branding.

With such encouraging data, it’s no wonder that 90 percent of brands surveyed are either already building or getting ready to build their own employee advocacy platforms.

But where do you get started?

Join us for our new video tutorial course “Social Employees: The New Marketing Channel,” where we reveal the many reasons why social employees matter—and how you can activate them within your organization. This 22-part course, released by Lynda.com, a LinkedIn company, takes the covers off employee advocacy—from building an effective pilot program to mastering employee-generated content strategies.

Make no mistake about it: social employee advocacy works. Click here to find out how.

Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

Please check out @SocialEmployee media buzz!

Click Here

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