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This week, we continue to celebrate our latest video on social employee advocacy. Check out our new video below, read ahead for cool octopus facts, and don’t forget to nominate your favorite social employees for our #OctoLeader Award!


Here at Blue Focus Marketing, we’re big fans of octopuses. After all, they’re a lot like social employee advocates: engaging, creative problem-solvers who can adapt and thrive in just about any environment.

Last week, we showed some fun videos demonstrating the diverse range of skills and abilities octopuses possess. This week, we’ll explore some other little-known octopus facts and why they matter for your team of social employee advocates.

Octopi or Octopuses?

In the previous paragraphs, you may have noticed we used the plural “octopuses” instead of “octopi.” If you’re like us, you’ve probably wondered which version is correct. While we can confidently say that “octopuses” is the correct English plural, it’s an interesting conversation. Here, let Merriam-Webster explain:


There you have it. While “octopi” is right out, “octopodes” is also technically acceptable—but only if you speak Greek.

Here’s how it applies to employee advocacy: Speak your audience’s language. The second a stakeholder says, “It’s all Greek to me,” you’ve lost them. Listen to your audience, learn their needs and the words they use to describe them, and engage with them on their terms.

Blending In

Did you know that chameleons aren’t the only animals that can change color with their surroundings? That’s right: octopuses are masters of camouflage. Observe:


Social employee advocacy is all about communities of shared interest. Sure, you want your target audience to know who you are and what you’re selling, but you don’t want to be pushy about it. Instead, you want to blend in with your environment, making your presence known at appropriate moments, but otherwise letting your communities carry on with their day-to-day business.

Employee Advocacy Is for Suckers (and That’s a Good Thing!)

It’s cool enough that octopuses have eight, independently moving arms. But did you know how amazing their suckers are? Not only are they incredibly strong, but they can also smell and taste! Here, check it out:


As the video points out, a lot of suckers each sending back information is a lot of data to process. So much so that the octopus’s central brain actually delegates some of that processing to the arms themselves.

This is a lot like a good social employee advocacy program. Sure, management has to make the big decisions, but the individual employees are out on the front lines. They have the most access to real-time info, and therefore they should be empowered to make decisions on their own.

That concludes week 2 of our octopus celebration. Do you know any other fun octopus facts? Why not share them in the comments!

Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

Please check out @SocialEmployee media buzz!

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