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Discover the Power of Brand Choreography™, an Innovative 7-Step Framework to Deliver the Right Message to the Right Person at the Right Place and Time.

Blue Focus Marketing is proud to announce “Marketing Foundations: Integrated Marketing Strategies,” our second online video course for LinkedIn Learning. Spanning concepts from SWOT analyses, brand value propositions, and buyer personas to storytelling, content marketing, and design thinking, this course offers marketers the big-picture strategies they need for a successful integrated marketing communications strategy. Guiding this process is a framework we call Brand Choreography, empowering marketing departments to coordinate authentic messages across multiple platforms in a manner that is both timely and efficient. Click here to learn more.

If you’re in marketing, you probably can’t go a day without hearing words like integrated marketing, customer experience, real-time communications, multichannel strategy, social employee advocacy, or earned media.

There’s certainly nothing wrong with any of these words. In fact, locked within them are some great concepts—ones that we advocate tirelessly for at Blue Focus Marketing.

But here’s the catch: What good are all these high-minded concepts if you don’t have a plan to put them into action?

To learn more about how you can maximize your brand message across touch points, check out Blue Focus Marketing and LinkedIn Learning’s video tutorial course, “Marketing Foundations: Integrated Marketing Strategies.”

Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

Please check out @SocialEmployee media buzz!

Click Here

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