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I really appreciate Dr. Tracy Tuten’s blog post highlighting my new LinkedIn Learning “Integrated Marketing Strategies” online course.  Tracy is the author of the wildly successful book on Social Media Marketing that is known all over the world.  And the third edition is coming soon!

Read her blog below or view on Tracy Tuten’s website. http://tracytuten.com/check-out-this-new-linkedin-learning-online-course-integrated-marketing-strategies-by-mnburgess-blue-focus-marketing/

Check out this NEW LinkedIn Learning Online Course: Integrated Marketing Strategies by @mnburgess http://tracytuten.com/check-out-this-new-linkedin-learning-online-course-integrated-marketing-strategies-by-mnburgess-blue-focus-marketing/s | Blue Focus Marketing

by Tracy Tuten

What is the Brand Choreography™ Framework? It’s an innovative 7-Step model to help marketers optimize their strategic brand decision-making efficiently.

The framework serves as the basis for Mark’s new course, “Marketing Foundations: Integrated Marketing Strategies,” for LinkedIn Learning. Spanning concepts from SWOT analyses, brand value propositions, and buyer personas to storytelling, content marketing, and design thinking, this course offers marketers the big-picture strategies they need for a successful integrated marketing communications strategy.

At just over 2 hours and chunked into 30 video modules of about 4 minutes each, this course is also totally doable, even for the busiest marketing professional.

Learn more by watching the course Welcome video.

I continue to find value in LinkedIn Learning – whether for refresher courses, new perspectives, or new skills.

Check it out and let Mark know I sent you.

by Tracy Tuten





Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

Please check out @SocialEmployee media buzz!

Click Here

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