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Personas are all about the who — no, not the famous rock group, but everyday consumers like you and me.  This isn’t to say that marketers and The Who don’t have anything in common.  In fact, in their 1978 song, “Who are you” the Who repeatedly asks the same question today’s marketers ask of their consumers: Who are you? Who? 

LinkedIn Learning and I are proud to announce our must-watch video series, “Marketing Foundations: Integrated Marketing Strategies.” Take control of your brand in 2018 with a comprehensive video tutorial course. Learn the ins and outs of integrated marketing communications (IMC)—and how to implement the new planning blueprint we call Brand Choreography.

According to the CMO Council, consumers are ready to listen to engaging brands. “For today’s consumer, choices are endless, and marketers that don’t take the time to capitalize on speaking to the consumer in a way that feels personal are sure to experience brand defection,” the study says.

Here’s the catch: In order to engage your audience, you have to know who they are.

This is marketing 101. And yet, in the rush to get followers, likes, and reshares in the digital age, a surprising amount of brands are skipping this step. The truth is, if you don’t know your audience, your IMC strategy is never going to get off the ground.

Knowing your audience means understanding their needs and the solutions you can offer them. However, according to the CMO Council, “while the pain level is very high, too many marketing organizations are failing to take the steps necessary to remedy this problem.”

In “Marketing Foundations: Integrated Marketing Strategies,” we show brands how to focus on the basics in order to take a massive leap forward.

To learn more about how you can maximize your brand message across touchpoints, check out our new LinkedIn Learning video tutorial course, “Marketing Foundations: Integrated Marketing Strategies.”  And, to really take your game to the next level in 2018, check out our other online course for LinkedIn Learning: “Social Employees: The New Marketing Channel!

Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

Please check out @SocialEmployee media buzz!

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