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With our Brand Choreography™ framework, integrated marketing communications (IMC) is as easy as 1-2-3. Find out how in “Marketing Foundations: Integrated Marketing Strategies,” a must-watch video tutorial series by Mark Burgess and LinkedIn Learning.

Here are five tips to get you started:

#1. Take the Customer Journey

What’s it like to be one of your brand’s customers? While you can learn from customer surveys and reviews, you can learn even more by putting on the customer hat and taking the journey yourself. Leave no stone unturned!

#2. Simplify

Your smartphone may be a complicated piece of technology, but it’s also incredibly easy to use. Similarly, you may have put a lot into your IMC strategy behind the scenes, but your message—what you want customers to learn—should be immediately apparent and easy to grasp.

#3. Empower Social Employees

People don’t buy from brands. They buy from people. Automation will only get you so far. Only engaged, authentic social employees can create deep, meaningful experiences for your stakeholders.

#4. Tell Good Stories

It’s not just what your product does. It’s the vision behind it. It’s the employees who sweated over every detail for months on end. It’s a better, more convenient experience for your customers. Identify each one of these stories—and amplify them with strong, compelling content.

#5. Embrace Brand Choreography™

The number of potential brand touchpoints has exploded in the 21st century. It’s a great opportunity, but it’s also something that needs to be carefully managed. With Blue Focus Marketing’s Brand Choreography, you’ll always be thinking two steps ahead.

More integrated marketing strategies are waiting for you today in “Marketing Foundations: Integrated Marketing Success.” It’s time for your brand to make a splash in 2018—and beyond!

Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

Please check out @SocialEmployee media buzz!

Click Here

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