With our Brand Choreography™ framework, integrated marketing communications (IMC) is as easy as 1-2-3. Find out how in “Marketing Foundations: Integrated Marketing Strategies,” a must-watch video tutorial series by Mark Burgess and LinkedIn Learning.
Here are five tips to get you started:
#1. Take the Customer Journey
What’s it like to be one of your brand’s customers? While you can learn from customer surveys and reviews, you can learn even more by putting on the customer hat and taking the journey yourself. Leave no stone unturned!
Your smartphone may be a complicated piece of technology, but it’s also incredibly easy to use. Similarly, you may have put a lot into your IMC strategy behind the scenes, but your message—what you want customers to learn—should be immediately apparent and easy to grasp.
#3. Empower Social Employees
People don’t buy from brands. They buy from people. Automation will only get you so far. Only engaged, authentic social employees can create deep, meaningful experiences for your stakeholders.
#4. Tell Good Stories
It’s not just what your product does. It’s the vision behind it. It’s the employees who sweated over every detail for months on end. It’s a better, more convenient experience for your customers. Identify each one of these stories—and amplify them with strong, compelling content.
#5. Embrace Brand Choreography™
The number of potential brand touchpoints has exploded in the 21st century. It’s a great opportunity, but it’s also something that needs to be carefully managed. With Blue Focus Marketing’s Brand Choreography, you’ll always be thinking two steps ahead.
More integrated marketing strategies are waiting for you today in “Marketing Foundations: Integrated Marketing Success.” It’s time for your brand to make a splash in 2018—and beyond!