by Sam Kennedy
“Get aboard the “S-train” or else. SM/Social Media. SE/Social Employees. SO/Social Organization. (ALL HANDS.) SB/Social Business. Cacophonous engagement of one—AND ALL—with every aspect of the enterprise, inside and out, is determining the...
by Sam Kennedy
It is every brand’s responsibility to leave as large a footprint as possible in the digital village. There must be no mistaking that, yes, your brand was here, and yes, its presence is worth paying attention to. This is a process undertaken in thousands of small...
by Sam Kennedy
Master the “why”, and barriers to effective social engagement will dissolve before your eyes. It truly is remarkable to watch the power of social employee evangelism at play. Recently, I was browsing a post by Dan McDade (@dandade) over at the PointClear...
by Sam Kennedy
It’s hard to believe it, but our McGraw-Hill book The Social Employee has now been on bookshelves for nearly two months. Since its release, the book has been a mainstay on several Amazon best-seller lists in business. We’re very excited to see the response The Social...
by Sam Kennedy
The words we use in the business world speak to our collective dreams and aspirations. Every few years or so, new buzzwords come in to replace the old ones, pointing our way like the North Star to our future. The language we use reflects how we see ourselves at our...
